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Laredo Group @LaredoGroup

Advertising and Marketing Consulting from some of the most experienced and widely recognized pioneers in online services and interactive advertising.

Joined May 2009
  • Tweets 1,113
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  • Followers 284
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Desktop, Mobile Ad Revenue Surpasses TV for the First Time adage.com/article/digital/di…

Desktop and Mobile Ad Revenue Surpasses TV for the First Time

Digital advertising saw $72.5 billion revenue in 2016, a 22% upswing from the previous year.

adage.com
How brands can make the most of header bidding clickz.com/how-brands-can-ma… via @clickz
Digital Ads to Overtake Traditional Ads in U.S. Local Markets by 2018 adage.com/article/cmo-strate…
New @iab Ad Units to Debut in Early 2017 iab.com/newadportfolio/
Ad Industry Joins Forces With Federal Agencies To Combat Digital Crime bit.ly/2efNkmk via @Beet_TV

Around the Net in Real-Time: Ad Industry Joins Forces With Federal Agencies To Combat Digital Crime

Trustworthy Accountability Group (TAG) has formed a formal partnership with federal law enforcement agencies to combat criminal activity, TAG President and CEO Mike Zaneis told Beet.TV. Since its...

mediapost.com
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Top tips: The marketers guide to mobile ad formats netimperative.com/2016/08/to…
Programmatic advertising: what’s the difference between good and bad data? clickz.com/programmatic-adve… via @clickz
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What are the biggest obstacles to programmatic advertising? clickz.com/what-are-the-bigg… via @clickz
US Video Ad Spending: 8 Charts to Keep at Your Fingertips bit.ly/2anSQ5V
Why the Grass is Greener in a Walled Garden exchangewire.com/blog/2015/1… via @exchangewire
2016 Internet Trends kpcb.com/internet-trends #InternetTrends via @kpcb
.@TAG: More than 20 ad tech cos. attended training on inventory guidelines to crack down on ad fraud bit.ly/1NPosR3 @tobielkin
A/B Testing Continues to Get the Nod For Conversion Rate Optimization marketingcharts.com/?p=67788 via @marketingcharts
.@GoodwayGoup questions benefits of standard 100% viewability measurement bit.ly/1TOsDvs @tobielkin

Real-Time Daily: Is 100% Viewability 100% Necessary? Maybe Not

Goodway Group, a managed-services programmatic media firm, on Monday released a white paper whose findings run counter to the industry's 100% viewability standard. Findings indicate that requiring...

mediapost.com
Laredo Group retweeted
Academy DigitalMedia@Academy_dm
16 Mar 2016
Agency Clients More Interested in Digital Advertising - eMarketer emarketer.com/Article/Agency… via @eMarketer
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Laredo Group retweeted
Academy DigitalMedia@Academy_dm
2 Feb 2016
Time is running out! 8 Days Left! New 3-hour Intensive Session. 9:30am Feb 10, NYC #iabexamprep cards.twitter.com/cards/18ce…
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Register Now #iabexamprep x.com/Academy_dm/status/6941…

Academy DigitalMedia@Academy_dm
1 Feb 2016
Only 9 Days Left to Get Prepared! New 3-Hour Intensive Session! 9:30am Feb 10, NYC #IAB #DigitalMedia @LeslieLaredo cards.twitter.com/cards/18ce…
#IAB Digital Media Sales Certification Exam - New Intensive 3-Hour Exam Prep Session! conta.cc/1ZMgYmQ Feb10 NYC @LeslieLaredo #sales
Laredo Group retweeted
Academy DigitalMedia@Academy_dm
15 Jan 2016
Majority Of Search Clicks Move To Mobile, Conversions Stay With Desktop bit.ly/1OTR5uo @lauriesullivan
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Laredo Group retweeted
Academy DigitalMedia@Academy_dm
15 Jan 2016
5 emerging #marketing trends that require advanced measurement, bit.ly/1ZxXT7Z @VisualIQ's @achittil @MediaPost
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