Because we prefer Wanda to actually be a brown Romani woman like she was stated to be in previous comics, but never coloured that way. She became unrecognisable, because ppl decided to move on from the whitewashing & embrace who she really is
Every person asking if that's Kitty is really telling on themselves. How does a character who was consistently drawn and colored this way for over fifty years become unrecognizable the moment she isn't brown? This was released in 2021, before Wanda's skin tone redesign in 2023.