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Logica Research @LogicaResearch

Insights to spark engagement, drive business growth, and improve people's financial lives. Custom Research | Engagement IQ | Future of Money

Joined July 2013
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#Millennials are aware of the economic challenges they face, driving them to seek out advice more than other generations. The latest Logica #FutureofMoney Study looks at how Americans across all generations are navigating complex financial landscapes. hubs.ly/Q02LLrFh0 #MRX
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Nearly half of women consider changing employers for better income & benefits, reduced stress & improved career options. Women also experience significant stress from balancing work & domestic responsibilities, leading to physical & mental health issues. hubs.ly/Q02LLvtS0

We Write For HR Magazine

Recently we wrote about findings from the Logica® Future of Money Study for HR Magazine. In the article "Empowering Women in the Workplace through Financial Guidance," we explore how employers can...

logicaresearch.com
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Check out what we had to say in @FinancialBrand about Millennials and money, as discovered in our latest Future of Money Study > hubs.ly/Q02LLnnD0

We Write For The Financial Brand About Millennials And Money

Recently, The Financial Brand published the article, “Millennials Are At a Financial Crossroads And Banks Must Understand Their Mindset,” by our CEO & Founder Lilah Raynor. She discusses the findings...

logicaresearch.com
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The percentage of working Americans who feel it is important for employers to offer financial programs has increased significantly in the past six months, from 75% in Fall of 2023 to 81% this Spring. This is especially true for the younger generations. hubs.ly/Q02LLvvN0
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We share in @FinancialBrand how Millennials are at a financial crossroads, navigating challenges & opportunities in today’s economic landscape. Discover how financial institutions can support with tailored advice, tech & innovative products. Read it > hubs.ly/Q02Lw-DJ0

Millennials Are At a Financial Crossroads And Banks Must Understand Their Mindset

To engage with millennials, financial institutions must understand unique needs, leverage technology and offer tailored advice and products.

thefinancialbrand.com
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We just released our new “Go-To-Market Research: A Guide” publication to help you navigate your #GTM research projects with the greatest success, providing a roadmap to streamline your product launches and achieve higher customer engagement & satisfaction. hubs.ly/Q02L2PWM0

Logica Go-To-Market Research Guide

Go through each step of the GTM research process, learn about best practices, & see insights from researchers who have been launched successful products. 

info.logicaresearch.com
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Charles Schwab’s 2024 Modern Wealth Study, conducted with Logica Research, reveals a growing trend of financial confidence across generations—with younger Americans taking a proactive approach to investing at an earlier age. hubs.ly/Q02L2_kf0 #FutureofMoney #Insights #MRX

Charles Schwab 2024 Modern Wealth Study

Charles Schwab’s 2024 Modern Wealth Study, conducted with Logica Research, reveals a growing trend of financial confidence across generations—with younger Americans taking a proactive approach to...

logicaresearch.com
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The latest Logica® #FutureofMoney Study looks at how Americans across all generations are navigating complex financial landscapes—and shows how people are seeking ways to increase their financial stability and find trusted advice. DOWNLOAD THE REPORT: hubs.ly/Q02L31kz0 #MRX
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Are you looking for new insights about how #Millennials are leveraging their financial resilience to manage their money? Download a recording of our webinar "Money Conversations: Millennials and Resilient Money Management": hubs.ly/Q02KpFg80 #MRX #PersonalFinance #Insights

Money Conversations with Millennials

Get the webinar to hear about the highlights from the Future of Money Study!

info.logicaresearch.com
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Congratulations to Maribel Castañeda, who has been promoted to Senior Research Manager at Logica Research! #WomeninResearch #MRX #MarketResearch
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A recent Vanguard survey, conducted in partnership with Logica Research, reveals that while higher education is a top priority for many Americans, there is confusion and uncertainty about how to fund it. Learn more: hubs.ly/Q02JtxNV0 #HigherEd #MRX #FutureofMoney

Vanguard Study On Saving For Higher Education

A recent Vanguard survey, conducted in partnership with Logica Research, reveals perspectives on higher education and the usage of 529 plans.

logicaresearch.com
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Women face unique workplace challenges. Our CEO Lilah Raynor recently wrote about findings from the Logica® #FutureofMoney Study for HR Magazine, where she explored how employers can enhance women’s long-term security and overall well-being. hubs.ly/Q02Jtxg60 #MRX #Insights

We Write For HR Magazine

Recently we wrote about findings from the Logica® Future of Money Study for HR Magazine. In the article "Empowering Women in the Workplace through Financial Guidance," we explore how employers can...

logicaresearch.com
9
The 2024 Schwab Modern Wealth Survey, conducted by Logica Research, shows increasing financial confidence from generation to generation. Learn more in this article on Yahoo finance: hubs.ly/Q02HNk_b0 #FutureofMoney #Insights #MRX #GenZ #MarketResearch #PersonalFinance
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We are honored to have conducted the 2024 Schwab Modern Wealth survey for Charles Schwab. Check out this article on @CNBC to see how Gen Z Americans are saving for retirement: hubs.ly/Q02HNPcJ0 #GenZ #FutureofMoney #PersonalFinance #Insights #MRX #MarketResearch #Investing

Gen Z is harnessing 'one of the magical qualities of investing,' advisor says — how it helps them...

Investor confidence is higher among young people compared with prior generations, with the average Generation Z investor beginning at age 19.

cnbc.com
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🌟 Get our New Go-To-Market Research Guide 🌟 Based on extensive conversations with researchers across the financial services industry, and our own experience, our guide walks you through every step of the GTM research process. hubs.ly/Q02HNntc0

Logica Go-To-Market Research Guide

Go through each step of the GTM research process, learn about best practices, & see insights from researchers who have been launched successful products. 

info.logicaresearch.com
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In the United States, the number of #GenZ workers is poised to surpass that of retiring baby boomers, so we can only expect their buying power and wealth to grow in years ahead. Read more: hubs.ly/Q02GMLtv0 #FutureOfMoney #MRX #MarketResearch #Insights #PersonalFinance

Unlocking The Power Of Generation Z: Insights From The Economist And Logica's Future Of Money Study

Discover how Generation Z is reshaping the economy and workforce with unprecedented wealth and unique financial behaviors. Delve into The Economist's analysis of Gen Z's economic power and Logica's...

logicaresearch.com
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Faced with a low inventory of affordable housing, young people across the country are being pushed into finding creative ways to afford housing. For some #Millennial and #GenZ couples, saving on rent means moving in together early. hubs.ly/Q02GMSMq0 #FutureofMoney #MRX
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Knowing that #retirement is on the horizon and questioning their circumstances ahead, #GenX women are seeking guidance on how to plan for the seismic personal, professional, and financial shifts many of them will experience in their 60s. hubs.ly/Q02GCpF60 #FutureofMoney
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In a time of unprecedented economic uncertainty, the latest Logica® #FutureofMoney Study looks at how Americans across all generations are navigating complex financial landscapes. DOWNLOAD THE REPORT: hubs.ly/Q02FPXSZ0 #MRX #MarketResearch #Millennials #PersonalFinance
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#GenZ workers continue to challenge the workplace status quo and rewrite the narrative of professionalism. #HustleCulture is being replaced with #WorkLifeBalance and emotions are edging their way into corporate conversations. hubs.ly/Q02FPWpj0 #FutureofWork #Millennials

Gen Z is working to live. 2 millennial bosses share the challenges of managing younger employees —...

One millennial boss said Gen Z workers don't know how to cope with everyday challenges, and a Gen Z worker said she's more focused on enjoying life.

businessinsider.com
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