Honored to win a Communicator Award (@commawards) for our crisis comms work at MSR! When crisis hit, we helped our client lead with clarity and confidence by crafting a proactive strategy to cut through misinformation and rebuild trust. #CrisisComms #CommunicatorAwards

Trust isn't built during a crisis. That's when it's tested. Organizations that invest in credibility, visibility, and earned media before challenges arise are often better positioned when they do. That's the long game of PR. 🔗bit.ly/444ZQha

Larridin launches Token & Spend Insights. Sources tracked: Cloud model providers, subscriptions, browser plugins, desktop OTel agents, custom connectors, API gateway integrations Attribution: Human and agent token usage in a unified view. Spend tied to teams, use cases, and business outcomes. Alerts: Total spend, projected overages, orphaned agents, dormant seats Larridin internal data: less than half of unmanaged AI spending is productive. Larridin customers reduce shadow AI by 90% , identify tools and practices worth scaling, and reach 50% power users company-wide. Learn more in the comments.

Google Search is becoming more conversational, with users now able to ask follow up questions. For brands, that means more discovery through AI-generated summaries & 3rd-party sources. In today's search, earned media matters more than ever. 🔗 bit.ly/4xdV1zs #PR

Proud to see our client, @AVAC_Life, featured in @svbizjournal as they celebrate 50 years. Founder Joe Shank reflects on the values and investments that have helped AVAC serve generations of members. Thanks @agoldfisher for this thoughtful piece! 🔗 bit.ly/4uI6Vjn

The MSR team had a blast celebrating client @AVAC_Life’s 50th Anniversary this past weekend! Honored to work with a client that continues to be committed to their original vision of a place for families and individuals to exercise and in many cases, call a second home. #PRLife

Congratulations to our client, @AVAC_Life, on 50 years in business. 🎉 Proud to see this milestone recognized by @metronewspaper and Gary Singh who captured AVAC’s lasting role in San Jose. Here’s to the next chapter. Article here🔗bit.ly/49oYwsJ #BrandStorytelling

As AI adoption in banking matures, the focus is shifting from possibility to responsibility. Our client, Rational Exponent’s VP of AI Products, Brian Bauer, shares insight with citybiz on AI governance, implementation, & trust in financial services. 🔗 bit.ly/4f5mkpf

Have brands gotten quieter lately? This @PRDaily piece brought up an interesting point. Political polarization is pushing brands toward safer messaging. But playing it too safe has risks too, overly sanitized communication can create distance. 🔗: bit.ly/4dmTPCa #PR

Hiring a PR agency is a major decision, but knowing when to hire and what to expect isn’t always clear. Our latest guide breaks down readiness signals, PR value beyond media, cost drivers, and more. Read the blog here: bit.ly/3RnbTDu #PRFirm #PublicRelations

MSR Communications is pleased to welcome BlueRock.io to our client portfolio! BlueRock helps organizations safely adopt AI agents by monitoring activity & preventing risky or unauthorized actions in real time. Looking forward to elevating the company & its voice.

AI is stalling because organizations can't safely use their own data. Client @tonicfakedata's Adam Kamor shares his expertise w/ @kpodnar to break down why privacy is now the bottleneck for AI & what it takes to fix it. 🔗: bit.ly/4tyx17m #EnterpriseAI #DataPrivacy

Successful AI initiatives and rollouts aren't purely top-down mandates; nor are they solely bottom-up experimentation. They're both. The top-down piece matters because alignment has to start somewhere. Executive teams need to look at the landscape, make a call that this is the direction, and cascade the message clearly: "This is where things are going. The business needs to adapt." But mandates alone don't drive adoption. You can tell people to use a tool. You can't make them use it well. That's where the bottom-up energy comes in. Every organization has people who are already experimenting: building their own workflows, testing new approaches, pushing boundaries before anyone asked them to. They're staying up late because they're curious, not because they were told to. That energy is an accelerant. The trick is recognizing it and channeling it, while making sure not to squash it with heavy-handed governance, nor to ignore it because it doesn't fit the official roadmap. Top-down alignment sets direction. Bottom-up enthusiasm provides velocity. One without the other stalls.

New episode of the Larridin AI Impact podcast. Russ sat down with Bask Iyer (former Global CIO at Johnson & Johnson, Honeywell, VMware, and Dell, now CEO of BaskMind) to talk about what AI accountability actually requires at the enterprise level. What they cover: → Why most enterprises don't know which AI agents are running or who authorized them → The framework that cuts nine-month POCs down to one month → Why having the same tech stack as your competitors isn't a strategy → The CFO test: if AI saves time but the bottom line doesn't move, something's wrong Full episode out now. Link in comments 👇

Work sprawl leads to context sprawl. When your team collaborates across 17 different tools (project trackers, docs, communication channels), your data is fragmented. Your processes are inconsistent. Your institutional knowledge is scattered. Any system trying to synthesize information, answer questions, or automate workflows needs context to work accurately. If your context is scattered across a dozen tools with inconsistent data quality, the outputs will be wrong. Confidently, plausibly wrong. Garbage in, garbage out. Same as it ever was. This is why consolidation matters. Fragmented context produces fragmented results.

Earned media matters more in the AI era. @muckrack found ~84% of AI citations come from earned media sources, with journalism driving a major share. Strong PR continues to help shape how brands are discovered. Contact us to see how we can help. 🔗: bit.ly/3PA6N6n #PR

Your executives are often more powerful than your company page. A recent @Inc piece reinforces what we see every day: buyers trust people more than brands. Executive voices drive reach, credibility, & real business opportunities. via: bit.ly/4tWHt9r #SocialTrends

Excited to share our double win awarded by The @commawards! 🏆🏆 The recognition highlights our work helping clients earn impactful interviews in The Wall Street Journal and Newsweek. #CommunicatorAwards #PRFirm #PublicRelations #Media

Great podcast feature for our client, @AbbyConnect’s CEO on @SLUpodcast, where he shared insights on AI customer experience. 🔑 takeaway: Transparency when customers are speaking with an AI on the phone builds stronger trust. Full Episode🔗 bit.ly/4tdZX4g

You wouldn't measure a startup the same way you measure a mature company. So why measure early-phase AI investment the same way you'd measure mature deployment? Early phase: cost avoidance, risk reduction, foundation building. The value is in what you prevented, not what you created. Mid phase: acceleration, capability building, proficiency gains. The value is in what's compounding. Mature phase: competitive separation, revenue capture, defensible advantage. The value is in what competitors can't replicate. Match the measurement to the maturity.

Assertive brand messaging doesn't just fail to persuade. Research shows it can actively backfire. When audiences feel instructed rather than invited, they stop evaluating the cause and start questioning the brand's motives. #PublicRelations #BrandReputation #Authenticity