People who procrastinate are 16% more creative than people who start right away.
That's from a study by Jihae Shin and Adam Grant, published in the Academy of Management Journal. Participants were asked to generate new business ideas. Some started right away. Others were given five minutes to play Minesweeper first. Independent evaluators rated the procrastinators' ideas as more creative - as long as the task was already in their head before they delayed.
We're taught to start fast, move first, and avoid failure. But research on the most original thinkers shows the opposite:
1. Da Vinci spent 16 years of his life on the Mona Lisa.
He kept getting sidetracked — studying optics, dissecting human anatomy, experimenting with how light hits curved surfaces. Those detours changed how he painted light, how he blended shadow, how he built depth without a single visible brushstroke. The delay made the Mona Lisa what it is today.
Martin Luther King rewrote his biggest speech past 3am the night before the March on Washington. Still scribbling notes as he waited to go onstage. Eleven minutes into the speech, he abandoned his script entirely. "I have a dream", the four words that defined the civil rights movement, were improvised on the spot.
2. The failure rate is 47% for first movers vs 8% for improvisers.
Facebook came after Myspace. Google came after Yahoo. Warby Parker launched after other companies were already selling glasses online. They were slow because they were solving the right problem.
3. Firefox and Chrome users stay 15% longer at their jobs.
They also outperform IE and Safari users. It's not the browser. IE and Safari come preinstalled. Those users accepted the default. Chrome and Firefox users questioned it and went looking for something better. That instinct carries over into everything.
4. Warby Parker tested 2,000 names before finding the right one.
Bach, Beethoven, and Mozart produced hundreds of compositions to get a handful of masterpieces. Elon Musk was sure the first SpaceX launches would fail. He didn't expect Tesla to succeed. But not trying felt worse than failing.
The pattern: originals procrastinate, doubt their ideas, and fail constantly. They just refuse to let any of that be the reason they stop.
Insights from Adam Grant's TED Talk on the surprising habits of original thinkers.