🎬 "THE ONE THEY KEEP" I just got very carried away and created an entire short film completely with AI. Images, Research, Video, Sound Fx, Music, Script, the lot! BUT, It still took me 150 hours to make! In all seriousness, the film has a very important message that we should all start thinking about.

AI can be real and STILL be a bubble. That’s the bit I keep coming back to. The question isn’t "does AI work?" Obviously, we've all used it by now .. It absolutely DOES work. The big question is .. What happens if companies use AI mainly to cut the customers the AI boom needs?

What's the point? (This is long but hopefully it's worth the 5 minutes) By this stage you've probably seen enough to know that AI can do it all. So we can all expect plenty of: "Your job has gone" Struggling to pay the mortgage Struggling to feed the kids Trying to look calm while quietly shitting yourself Wondering if anything you know is still worth knowing You might be thinking, like me as a dad: "What's the point of even learning this shit?" "What kinda future are my kids moving into?" On one hand we have the Pro AI crowd saying: "No more disease" "Live till 150" (oh my god)"Work will be optional" "Everything will be abundant and cost nothing" Lovely. On the other hand we have the AI haters saying: "We're losing control" "We will be locked into 15-minute cities" "Own nothing, be happy" "Your job is gone and your kettle is spying on you" Also lovely. And I'm somewhere in the middle, trying to raise my kids, pay bills, stay useful, and not have a small panic attack every time some 24-year-old posts: "19 AI tools that will replace your entire team by Thursday." I've been in tech my entire life. I am 52. Or 53. Can't remember. I've gone from "learn something new every 4 years" to where we are now, which feels like "learn something new every 2 months or you're dead". It all feels like too much. It causes anxiety. Anguish. That horrible tight chest feeling. That feeling of: "What's the point?" And it's not just AI. We've also got blockchain, crypto, digital currencies and whatever comes next quietly changing the rails underneath money, ownership and trust. Some of it has been nonsense. Some of it has been scams wrapped in buzzwords. But some of it is real. We are clearly moving towards a more digital version of money. And whether that becomes freedom, control, convenience, surveillance, or some weird mix of all of it… nobody really knows yet. But it's another massive shift happening at the same time. So if we have AI eating through jobs… digital money changing how we earn, spend, save and get monitored… and robots coming later to do the physical stuff too… Then you are bound to think: "What's the point?" Because here's the thing. Work is not just money. Yes, money matters. Of course it does. It pays the mortgage. It keeps the lights on. It feeds the kids. It gives you choices. But work is also how a lot of us measure ourselves. It gives us purpose. Status. Something to get better at. A ladder to climb. A reason to push. A way to say: "I built that. I earned that. I'm getting somewhere." A bigger house. A nicer car. A better life for your kids. A bit of pride when someone asks what you do. And yes, maybe some of that is ego. Maybe some of it is nonsense we've been sold. But it's also human. We want to improve. We want to matter. We want to feel useful. We want to know that the effort meant something. So when the CEOs of AI companies joyfully predict that millions of jobs will be replaced and some of them do say it joyfully, like they're announcing a product feature, I want them to understand something. Your words have ramifications. You get to say it from a stage, fly home on a private jet, and watch your net worth climb another hundred million before breakfast. But somewhere out there, a 48-year-old accountant just told her husband she's scared. A developer who spent fifteen years getting good at his craft is quietly updating his CV at midnight. A training manager is sitting in a meeting wondering if she's about to be restructured out of existence. That's what your forecast sounds like from down here. And it's not abstract. It lands in real houses, with real mortgages, and real kids asking real questions. They are not just talking about jobs. They are talking about people's PLACE in the world. And if you've spent years getting good at something, whether that's training, consulting, developing, designing, managing or advising, this hits hard. Because it's not just: "Can AI do this task?" It's: "Will clients still value what I know?" "Will the thing I spent 20 years learning still matter?" "Will I still be needed?" That's the bit people don't talk about enough. And that's why this question keeps coming back: what's the point? Why don't we just give up and give in? I'm in the UK. I could pack it all in, take Universal Credit, and wait it out until we get whatever income the government dreams up. Maybe that'll be good. Maybe it'll be bad. Maybe it'll be enough to survive but not enough to live. Apparently everything is going to get cheaper anyway, because it turns out us humans are quite expensive and if you remove us from the process, stuff gets cheaper. Great. Except we are not just a cost. We are PEOPLE. Dads. Mums. Sons. Daughters. Business owners. Workers. Makers. Carers. Friends. Neighbours. We are not just "labour". Not just "headcount". Not just "expensive humans in the loop". But here's the thing I keep coming back to when I have those pangs of anxiety and whisper to myself: "Breathe through it, Mark." This is the BIGGEST opportunity of our lives. This is the gold rush of our lifetime, except nobody knows where the gold is yet and half the people selling maps are full of shit. And I don't mean that in some LinkedIn "make me go viral" way. I don't mean "10x your productivity and become a billionaire by Tuesday". I mean: when the world changes this much, the old rules start to fall apart. The agencies charging £5k for things a smart person can now do in an afternoon. The consultants hiding behind jargon. The software companies selling "innovation" that is really just a spreadsheet with a login screen. The people who made things feel complicated so they could stay in control. The old excuses stop working. And yes, a scary amount of money is flowing to a very small number of people. The chip companies. The model companies. The platforms. The investors. The people who already had the money, the data, the distribution and the power. That is real. We should not pretend it isn't. But it is not the whole story. Because these tools are also landing in the hands of normal people like me and you. Small teams. Solo founders. Teachers. Parents. Tradespeople. Local businesses. People with ideas who never had the budget, the confidence, the contacts, or the technical team before. A small business can now do things that used to take a whole agency. A parent can learn something at 11pm after the kids are in bed. A founder can test an idea in a weekend. A kid can build something from their bedroom. That is not nothing. But nobody really knows what to do on Monday morning. That's the bit. Because yes, AI can write the report. It can build the spreadsheet. It can make the plan. It can summarise the meeting. It can probably do 80% of the task. But it doesn't know your client is panicking. It doesn't know your boss is about to make a terrible decision. It doesn't know the numbers look fine on paper but smell wrong in real life. It doesn't know that the person asking the question is scared, confused, embarrassed, skint, proud, or trying to hold everything together. That's where humans still matter. Not because we can type faster than AI. We can't. But because someone still has to make sense of the mess. Someone still has to say: "Hang on. That sounds clever, but it's a bad idea." Someone still has to explain it in a way a normal person can understand. Someone still has to know when the answer is technically right but practically useless. Someone still has to be trusted. So maybe the point is not to learn everything. You can't. Maybe the point is not to predict everything. You won't. Maybe the point is to stay close enough to the change that you can still make good choices. Learn enough to ask better questions. Learn enough to spot the bullshit. Learn enough to help someone else through it. I'm 52 (or 53), building stuff on my own, figuring it out as I go, getting it wrong half the time, and still finding it more interesting than anything I've done before. That's not inspiration. That's all I've got for what's facing us. And it's enough of a reason to keep going.

Are companies now FIRING their own customers? A couple of researchers called this the "AI Layoff Trap". I think slowly but surely, there will be a "tipping point" where we automate staff away from their jobs, before the tax revenues catch up fast enough: Without sounding too "doom and gloom", longer term, we could see a point where AI is doing our jobs and even working for us. In fact, we could have a life of relaxation and get the same quality of life as we do in work. My worry is that on the road to utopia we're going see a situation where companies fire so fast, that no one can afford what they offer. Take coinbase .. crypto is going to be the last thing on peoples minds when they're worrying about paying their mortgage. In other words, those 14% they just laid off wont be buying Bitcoin. Coinbase have also now forced other exchanges to follow suit because they will also need to lower costs to stay competitive.

Get some AI skills fast folks. Nothing stops this train. (Not sure who asked for the train in the first place, but nothing stops it.)

"Apple is dead. SaaS is next. You have 18 months." I just read a post sayng that on here, and it’s an interesting take for anyone in tech. Here’s the gist: 1. Apple’s "moat" is drying up: AI agents are starting to build interfaces on the fly, making the hardware we carry around way less special. 2. Building software isn't enough anymore: Small teams can now rebuild a B2B SaaS product in weeks using AI. If that’s your only defense, you're in trouble. 3. The "App" is dying: We’re moving toward a world where you don’t "build an app"—you just hook your APIs into tools like MCPs so AI can learn what you do and show the user what they need, exactly when they need it. My take? I’m not sold on the 18-month deadline. I think it’s probably double that. I think it's more like 36 months. But the "User Interface" as we know it? That’s definitely going out the window. Soon, we won't be clicking buttons; agents will call a service and render a personalized experience "just in time." What a time to be living through! Part of me is totally buzzing by this. But as a dad, part of me is pretty worried. I wrote this today: "We Run an AI Business and Our Own Daughter Won't Touch It." x.com/compose/articles/edit/… It’s a weird spot to be in. We’re building these incredible tools, but I can’t help but wonder if we’re moving so fast that we’re not letting our children take part in the race. If you’re a parent in tech, what’s your gut feeling right now? Would you like to click "Pause" on it? (As a dad, I would).

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Starting today, agents can now be Cloudflare customers. They can create a Cloudflare account, start a paid subscription, register a domain, and get back an API token to deploy code right away. cfl.re/4sY0Uxn

Magic .. just what we need ..

My big project to migrate 7 wordpress sites to 2 ai controlled Cloudflare workers is nearly done. My god it’s so much easier and they run like Ferraris.

Me and @HelenJones40 take Hugo (moms dog) for an hours daily. That's an hour where we're talking all things Collab365, bouncing ideas, and putting out fires. Believe it or not, we actually talk about some good stuff. We're a small business solving problems much bigger businesses have too. But! by the time we get home and we've forgotten everything we talked about. Now ... as Collab365 is small, but perfectly formed, we have zero time to do any marketing 😭 So I had an idea... I bought a @PLAUDAI notepin. It's a little "AI-powered" voice recorder that clips to my collar. Dead simple. You squeeze it, tap it to turn it on and off. So now, we click record as we walk. When we're done, it syncs to my phone, and the AI transcribes the audio and emails a mail box. And this is where it gets very COOL. I customised and deployed the hell out of @CloudflareDev AI Agent inbox. (It's free). When Plaud emails that inbox, the AI Agent wakes up and runs a pipeline (using Kimi 2.6). The pipeline sucks in my transcript and creates posts about what we talked about. So this is now my flow.. 1. Start Walk, Click Record. 2. Talk about what we're working on and what problems we fixed. 3. End Walk, Stop Record. 4. Plaud gets transcript and Emails My "Ai Inbox Agent" 5. By the time I am home, the Ai Inbox Agent then writes 5 posts. And... as a bertie BONUS, we pull in our company memory using @supermemory so it "knows" about us and also adds new memories based on what we talked about. This way, the more we talk and record, the more we're improving what AI knows about is. P.S. that exact process wrote this from yesterday's walkies.

How to build a successful blog in 2026: 1. Pick a niche you're passionate about 2. Write 200 articles warning people that "AI is stealing their web traffic" 3. Teach your readers how to fight back and protect their clicks 4. Spend 6 months building organic search rankings 5. Watch your site climb to page one of Google 6. Wake up one morning to find an AI model trained on every word you published 7. Watch your traffic drop 90% Once you've done all this: Ask ChatGPT how to get traffic back to your website. 🤦

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Browser Rendering now supports `wrangler browser` commands for terminal-based session management. Spin up sessions and automate scraping or debugging directly from your terminal. developers.cloudflare.com/ch…

This is wild…

Wow this is amazing

Beautiful

Unhinged much?