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Implications and challenges of algorithmic pricing for consumers, managers, and regulators, from Spann, Bertini, Koenigsberg, Zeithammer, Aparicio, Chen, Fantini, Zhe Jin, Morwitz, Popkowski Leszczyc, Ana Vitorino, Yalcin Williams, and Yoo nber.org/papers/w32540
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Martin Spann retweeted
6 Jul 2023
Newly Accepted Articles 6/23 (3 of 5)
"Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Safe Harbor Provisions: Quasi-Experimental Evidence from YouTube" by
Wlömert, Nils; Papies, Dominik; Clement, Michel; Spann, Martin
@DPapies @MartinSpann
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Martin Spann retweeted
2 Jun 2023
Our study shows that understanding location-specific demands is key. Retailers can leverage this knowledge, alongside mobile tech, for optimized in-app targeting and better assortment decisions, leading to an enhanced customer experience and increased sales.
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Martin Spann retweeted
2 Jun 2023
Also, we find that the number of products within the same category that are searched together (search breadth) increases as store distance and density increase. Durable products influence these patterns.
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Martin Spann retweeted
2 Jun 2023
Key findings? Store distance and density significantly influence search behavior. Detailed searches for product-specific attributes (search depth) increase as store distance decreases and store density increases.
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Martin Spann retweeted
2 Jun 2023
We introduce two new metrics: 'Present Store Distance' and 'Present Store Density.' These measures help us understand how a shopper's location relative to stores affects their search behavior.
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Martin Spann retweeted
2 Jun 2023
Our @daurer @MartinSpann @PManchanda_ latest mobile search paper was accepted for publication at Decision Support Systems. We explore how smartphones change how we search and shop offline based on our location. authors.elsevier.com/a/1hAMc…
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Martin Spann retweeted
Car sharing can be paid through a flat-rate or a pay-per-use model. Dowling et al. show that consumers exhibit a pay-per-use bias, since they underestimate their usage, prefer flexibility, and are affected by weather.
#SharingEconomy #Pricing #PayPerUse
sciencedirect.com/science/ar…
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Martin Spann retweeted
Congratulations to @lhmuc and @MartinSpann, whose paper "An Experimental Analysis of the Effectiveness of Multi-Screen Advertising" won the Journal of Interactive Marketing 2020 Best Paper Award! doi.org/10.1016/j.intmar.202…
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Martin Spann retweeted
Car sharing can be paid through a flat-rate or a pay-per-use model. Dowling et al. show that consumers exhibit a pay-per-use bias, since they underestimate their usage, prefer flexibility, and are affected by weather.
#SharingEconomy #Pricing #PayPerUse
sciencedirect.com/science/ar…
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28 Feb 2021
Effects of first and second screen marketing on TV viewing activity. New paper with @lhmuc free e-prints available at tandfonline.com/eprint/SYIDQ…
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Martin Spann retweeted
24 Dec 2020
How do consumers search for offline products on mobile? Using data on 67 mln searches, my paper w/ @dommolitor
@daurer @MartinSpann develops & links 2 location-specific measures - present store distance & present store density - to search depth & breadth. papers.ssrn.com/sol3/papers.…
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Martin Spann retweeted
17 Nov 2020
Phew! What a sense of foresight ... Worth to watch!
29 Oct 2020
David Bowie with another example of his visionary genius. Here in 1999 he is talking about the unimaginable effects on society it was going to have. #InternetDay
Paxman: It’s just a tool tho' isn’t it?
Bowie: No it’s not
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Martin Spann retweeted
Car sharing can be paid through a flat-rate or a pay-per-use model. Dowling et al. show that consumers exhibit a pay-per-use bias. Consumers underestimate their usage, prefer flexibility, and are affected by weather.
#SharingEconomy #Pricing #PayPerUse
sciencedirect.com/science/ar…
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Martin Spann retweeted
6 Oct 2020
Congratulations to my almer mater @LMU_Muenchen for adding yet another Nobel laureate to an already impressively long list!
6 Oct 2020
BREAKING NEWS:
The Royal Swedish Academy of Sciences has decided to award the 2020 #NobelPrize in Physics with one half to Roger Penrose and the other half jointly to Reinhard Genzel and Andrea Ghez.
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Martin Spann retweeted
22 Sep 2020
In my paper (forthcoming in @IJRMktg) w/ @kath_dowling & @MartinSpann, we find that 21-32% of car sharing services customers prefer to pay per ride over a monthly subscription, ultimately costing them more. See why here papers.ssrn.com/sol3/papers.… @MichiganRoss @LMU_Muenchen
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Martin Spann retweeted
18 Mar 2020
Kakatkar and @MartinSpann propose a new approach that lets #retailers triangulate the challenge of (a) deriving insights from highly unstructured #shopper data in the #store, (b) guarding #consumer #privacy by using non-personalized data, and (c) achieving commercial objectives.
Kakatkar and Spann propose a method to use anonymized and fragmented data to provide marketing analytics that are useful and still anonymized, and they validate this approach with a field experiment.
#marketing #analytics #privacy
sciencedirect.com/science/ar…
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27 Feb 2020
Multiscreening decreases advertising effectiveness, but advertisers can attenuate the effect. Paper with @lhmuc Link: authors.elsevier.com/a/1adqu…
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Martin Spann retweeted
13 Feb 2020
How does a #paywall work and which configuration options do content providers have? A catchword article by Robert Rußell, @lucasstich, Thomas Hess, @MartinSpann, and me in @bise_journal provides recent insights. Have a look, it's #openaccess! link.springer.com/article/10…
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Martin Spann retweeted
22 Jan 2020
Car-Sharing Customers Often Choose the More Expensive Option - a nice summary of my research with @kath_dowling & @MartinSpann @MichiganRoss @LMU_Muenchen
michiganross.umich.edu/rtia-…
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