Newly Accepted Articles 04/24 (7 of 9)
Frontiers: "The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment"
by Gabel, Sebastian, Molitor, Dominik and Spann, Martin @sebastiangabel2@dommolitor@MartinSpann
Our @daurer@MartinSpann@PManchanda_ latest mobile search paper was accepted for publication at Decision Support Systems. We explore how smartphones change how we search and shop offline based on our location. authors.elsevier.com/a/1hAMc…
🧵1/5
Also, we find that the number of products within the same category that are searched together (search breadth) increases as store distance and density increase. Durable products influence these patterns.
4/5
Our study shows that understanding location-specific demands is key. Retailers can leverage this knowledge, alongside mobile tech, for optimized in-app targeting and better assortment decisions, leading to an enhanced customer experience and increased sales.
5/5