We are a team of tech industry vets turned consultants advocating for the use of technology and data to help media companies thrive. #media #tech #engagement
Joined November 2019
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28 Feb 2021
Super excited to use @JoggoHQ to supercharge our content consumption here at MediaTechIO. We just joined their waitlist and you should too joggo.co/?ref=uiq4p7
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A study shows publishers listed product features more frequently than editorial content benefits, while the opposite was observed in 2018. ow.ly/G68E50AsuIW @g_piechota
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.@btno adopts automated journalism for real estate content, uses geographic targeting to drive relevance for readers. ow.ly/bkEZ50Aqbaz @CianMian @robots_united
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Advanced analytics can be used to inform tactics as well as the engagement strategy of news media. ow.ly/fueX50Aqb8z @g_piechota
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"People should be referred to as people as often as possible," @CristiHegranes writes. poynter.org/ethics-trust/202…
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INMA is launching a special master class June 16-30 focused on how to retain subscribers at the highest levels led by @g_piechota. ow.ly/pRzs50zYVER
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Being a registered user to a news site is found to be universally the most predictive feature indicated by five propensity to buy models. ow.ly/UMP350zXkEW @_DeepBI @g_piechota
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Media Tech News retweeted
27 May 2020
TOMORROW at 1 p.m. ET, join us with @FTIConsulting's Pete Doucette to learn how local news publishers can navigate the crisis while also preparing for a sustainable future. register.gotowebinar.com/reg…
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Media Tech News retweeted
21 May 2020
And the @StarTribune hits the 100,000 digital subscriber mark.
When you have talented people and steady ownership, this is possible. #localnews
21 May 2020
Yesterday at 8:46am, @StarTribune welcomed its 100,000th digital subscriber. Thanks for your support, Minnesota!
startribunecompany.com/learn…
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Media Tech News retweeted
20 May 2020
Suscripciones en tiempos de pandemia. Claves del informe de @g_piechota para la @INMAorg:
• Aumenta la suscripción... pero de lectores fieles
• Cada audiencia requiere su estrategia
• En tiempos inciertos, se demanda periodismo serio
• Esto es: bueno, claro y explicativo
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Media Tech News retweeted
18 May 2020
Boston Globe Reaches A Long-Sought Goal: 200,000 Digital Subscribers wgbh.org/news/commentary/202…
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Media Tech News retweeted
27 Apr 2020
Why is it that we’ll pay $39 a month for the millionth repeat of a fitness model doing squats and pushups but we won’t pay $10 a month for quality, daily journalism? I’m generalizing of course but I’m curious the psychology behind this.
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14 May 2020
INMA Researcher-in-Residence @g_piechota has analysed the way @derspiegel is attracting new traffic. ow.ly/fdTz50zG6tK
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13 May 2020
As @nedregotten made very clear and as was echoed with the other speakers today, taking back control seems to be the common theme from today's #INMA2020 module.
Whether this is to increase reader revenues or ad sales, the entire experience is better for both publishers & readers
Any sort of positioning by a third party between publishers and customers threatens the value chain, @nedregotten of @amedia_no said at #INMA2020: "That is why it's so important for us to keep control of that customer relationship."
.@Google has announced plans to sunset cookies by 2022, and other browsers are creating their own individual plans for how to address cookies. "There's going to be a significant change in the media landscape very soon," @jarroddicker of @washingtonpost said at #INMA2020.
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Improvements to @amedia_no's editorial strategy is where the company has come the furthest in its efforts to maximise commercialisation of logged-in data. @nedregotten said dashboards have been crucial to success. #INMA2020
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Camilla Fuglem said @Allermediase's personalisation system Xavier is now widely used across the company, creating the ability to apply different solutions to different problems while using the same underlying technology. #INMA2020
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Media Tech News retweeted
11 May 2020
4 Ways to Fund and Save Local Journalism. Monetize the Crisis - Pivot to Philanthropy - Tax the Platforms - Fund Journalism Publicly niemanreports.org/articles/4…
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.@elpais_espana is catching up to the global shift toward reader revenue with the launch of its new paywall. ow.ly/KswT50zCfLC @g_piechota
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