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Aboubacar Dramé @MeerkatAD

Biddable Media | Digital Media | Digital Marketing | Digital Advertising | MarTech | AdTech | Cross-channel | Programmatic | Social | Search | @GALEPartners

Joined January 2017
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As the inflation has hit back-to-school spending, marketers need to drive sales through discounts. #marketingnews #marketingandadvertising #martech #adtech #digitalmarketing #shopper #biddablemedia #ecommerce #backtoschool #inflation retaildive.com/news/back-to-…

Back-to-school consumers are holding out for discounts

Shoppers have had different priorities this summer and remain focused on saving money as inflation squeezes their budgets.

retaildive.com
EU GDPR should be used in the US to push for consent-based data. #marketingnews #marketingandadvertising #digitalmarketing #digitaladvertising #biddable #biddablemedia #lawtech #gdpr #dataprotection #dataprivacy #firstpartydata #cookies #cookieless adexchanger.com/data-driven-…
Apple’s Lockdown Mode can potentially disable ads and tracking. #marketingnews #marketingandadvertising #digitalmarketing #digitaladvertising #biddablemedia #martech #adtech #dataprotection #dataprivacy #measurement #tracking #ios #ipados #macos #apple adexchanger.com/the-sell-sid…

Apple’s Lockdown Mode Could Be A Preview Of Protection To Come | AdExchanger

Apple's forthcoming "Lockdown Mode" might have digital advertising ramifications even sooner than news about the company's DSP.

adexchanger.com
As AVOD is developing, marketers need to adopt a viewer-first approach for their OTT & CTV buys. #marketingnews #marketingandadvertising #martech #adtech #biddable #biddablemedia #digitalamarketing #digitaladvertising #video #ott #ctv #avod #userexperience exchangewire.com/blog/2022/0…

Data-Driven, Quality Ad Experiences Key to Maximising Ad-Supported Video Streaming - ExchangeWire...

Ahead of ATS Singapore 2022, Magnite's Gavin Buxton outlines the importance of providing AVOD viewers with a high-quality ad experience.

exchangewire.com
Bridge the gap between OTT, traditional TV and their respective audiences. #marketingnews #marketingandadvertising #martech #adtech #biddable #biddablemedia #digitalmarketing #digitaladvertising #crosschannel #multichannel #programmatic #ott #ctv #lineartv adexchanger.com/tv-2/is-prog…

Is Programmatic Making Linear TV Cool Again? | AdExchanger

Live television is back in style. And according to Magnite, there's a surge in demand for linear addressable inventory from programmatic buyers.

adexchanger.com
As local news are coming to CTV, OTT buys can now be part of hyperlocal marketing strategies. #marketingnews #marketingandadvertising #martech #adtech #biddable #biddablemedia #digitalmarketing #digitaladvertising #programmatic #ott #ctv #hyperlocal adexchanger.com/digital-tv/h…
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With its new ad units, Pinterest can be included in the media mix to diversify high- and mid-funnel investments. #marketingnews #marketingandadvertising #martech #adtech #biddable #biddablemedia #digitalmarketing #digitaladvertising #socialmedia #pinterest adexchanger.com/platforms/pi…

Pinterest Wants To Be A Performance Channel | AdExchanger

Pinterest CRO Bill Watkins says the company is focusing on three main pillars: its creator ecosystem, facilitating shopping and ad-based monetization.

adexchanger.com
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With rising privacy concerns, marketers need to own the clean data room privacy. #marketingnews #marketingandadvertising #martech #adtech #biddable #biddablemedia #digitalmarketing #digitaladvertising #lawtech #dataprotection #dataprivacy #cleandataroom digiday.com/marketing/the-ru…

The Rundown: The hope, hype and reality of data clean rooms

It may feel like everyone in advertising is using a data clean room these days, but that couldn’t be further from the truth.

digiday.com
MediaMath to support The Trade Desk’s Unified ID 2.0. #marketingnews #marketingandadvertising #martech #adtech #biddable #biddablemedia #digitalmarketing #digitaladvertising #programmatic #cookies #cookieless #cookielessfuture #thetradedesk #ttd #mediamath martech.org/mediamath-to-sup…

MediaMath to support Unified ID 2.0 | MarTech

The ID framework developed by The Trade Desk joins MediaMath's identity marketplace.

martech.org
DOOH can be part to an omnichannel strategy in a cookieless future. #marketingnews #marketingandadvertising #martech #adtech #biddable #biddablemedia #digitalmarketing #digitaladvertising #omnichannel #crosschannel #programmatic #digitaloutofhome #dooh exchangewire.com/blog/2022/0…

"Precise, Powerful & Measurable": Programmatic DOOH in SEA - ExchangeWire.com

As coronavirus restrictions ease across the South-East Asia (SEA) region, Matt Bushby, ANZSEA Managing Director, Hivestack, discusses how programmatic

exchangewire.com
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With the cookiepocalypse and transparency concerns, direct partnerships investments are expected to grow. #marketingnews #marketingandadvertising #martech #adtech #biddablemedia #digitalmarketing #digitaladvertising #programmatic #directpartnerships exchangewire.com/blog/2022/0…

A Future Without Programmatic Open Auctions? - ExchangeWire.com

Is a sea-change coming for the world of publishing and programmatic auctions? We discover Alexander Lund's vision of the future.

exchangewire.com
With ad refresh, publishers can maximize ad revenue…. at the expense of advertisers. #marketingnews #marketingandadvertising #martech #adtech #biddablemedia #biddable #digitalmarketing #digitaladvertising #programmatic #monetization #adrefresh #publishers admonsters.com/what-is-ad-re…

What Is Ad Refresh? All That a Publisher Needs to Know - AdMonsters

Ad Refresh is the technique of rendering a new ad on an existing ad unit. It allows publishers to display more ads for in a single session. 

admonsters.com
Class-action lawsuit against Oracle for privacy concerns. #marketingnews #martech #adtech #biddablemedia #biddable #digitalmarketing #programmatic #audiencetargeting #thirdpartydata #cookies #oracle #lawtech #dataprotection #dataprivacy adexchanger.com/privacy/orac…

Oracle’s Third-Party Tracking Is The Target Of A Privacy Lawsuit | AdExchanger

Oracle was hit with a class-action lawsuit in California accusing it of “a deliberate and purposeful surveillance of the general population."

adexchanger.com
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TikTok Shopping Ads: retailers can further diversify their mid- and low-funnel e-commerce media mix. #marketingnews #martech #adtech #biddablemedia #digitalmedia #digitalmarketing #digitaladvertising #socialmedia #tiktok #shoppermarketing #ecommerce marketingdive.com/news/tikto…

TikTok streamlines social commerce with 3 new ad formats

A solution called Shopping Ads seeks to boost the discovery of products and live shopping events ahead of the key holiday window.

marketingdive.com
Advertisers are missing out over half of their audiences with ID-only or cookie-led targeting... #marketingnews #martech #adtech #biddablemedia #digitalmedia #digitalmarketing #digitaladvertising #addressability #audiencetargeting #cookies #cookieless adexchanger.com/data-driven-…

Advertisers Are Missing Key Audiences – Even Before Third-Party Cookies Disappear | AdExchanger

U.S. advertisers are missing out on 46% of their addressable mobile audience. And 40% of the desktop audience is currently not reachable if you rely on IDs. 

adexchanger.com
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Invest in gaming marketing to reach Gen Z audiences. #marketingnews #martech #adtech #biddablemedia #digitalmedia #digitalmarketing #digitaladvertising #programmatic #gaming #addressability #audiencetargeting #generationz #genz adexchanger.com/the-sell-sid…

Marketers Don’t Get Gaming, And Enthusiast Wants To Help | AdExchanger

Enthusiast Gaming CRO Bill Drolet on gaming’s cross-platform value proposition, plans for direct sales growth, forays into in-game advertising and more.

adexchanger.com
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Attention is a better indicator of propensity to convert. But eye-tracking measurement poses user privacy concerns... #marketingnews #martech #adtech #biddablemedia #digitalmedia #digitalmarketing #digitaladvertising #measurement #attention #eyetracking adexchanger.com/adexplainer/…

AdExplainer: How To Use Attention Metrics | AdExchanger

Attention metrics are a variety of data points that train AI to predict whether a media environment and ad creative will draw attention from audiences.

adexchanger.com
CTV is complementary to linear TV. Leverage OTT for incremental scale and cross-device reach. #marketingnews #martech #adtech #biddablemedia #digitalmedia #digitalmarketing #digitaladvertising #programmatic #video #overthetop #ott #connectedtv #ctv #reach adexchanger.com/tv-and-video…

CTV Ad Buying Is About More Than Just Premium Versus Programmatic | AdExchanger

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Matt Sattel, VP of global brand partnerships at OpenX. Brands today often look at...

adexchanger.com
"Cost per acquisition" is a misleading concept: a sale attributed to an ad does not always mean the sale was caused by that ad. #marketingnews #martech #adtech #biddablemedia #digitalmedia #digitalmarketing #digitaladvertising #measurement #attribution marketingweek.com/grace-kite…

When it comes to marketing payback, words matter just as much as numbers

From ROI to cost per acquisition, the terminology used to describe marketing can often be confusing, even to the smartest of people. It’s time for some much needed clarity.

marketingweek.com
Only 30% of the open web is targetable... Time for a reality check. #marketingnews #martech #adtech #biddablemedia #digitalmedia #digitalmarketing #digitaladvertising #programmatic #audiencetargeting #thirdpartydata #cookies #google #chrome #apple #safari exchangewire.com/blog/2022/0…

The MadTech Sketch: Chrome's Insane Addressability Problem - ExchangeWire.com

In this week's MadTech Sketch, Ciaran O'Kane illustrates why Google Chrome's addressability issue is a major issue for the industry.

exchangewire.com
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