Biddable Media | Digital Media | Digital Marketing | Digital Advertising | MarTech | AdTech | Cross-channel | Programmatic | Social | Search | @GALEPartners
Shoppers have had different priorities this summer and remain focused on saving money as inflation squeezes their budgets.
Apple's forthcoming "Lockdown Mode" might have digital advertising ramifications even sooner than news about the company's DSP.
Ahead of ATS Singapore 2022, Magnite's Gavin Buxton outlines the importance of providing AVOD viewers with a high-quality ad experience.
Live television is back in style. And according to Magnite, there's a surge in demand for linear addressable inventory from programmatic buyers.
Pinterest CRO Bill Watkins says the company is focusing on three main pillars: its creator ecosystem, facilitating shopping and ad-based monetization.
It may feel like everyone in advertising is using a data clean room these days, but that couldn’t be further from the truth.
The ID framework developed by The Trade Desk joins MediaMath's identity marketplace.
As coronavirus restrictions ease across the South-East Asia (SEA) region, Matt Bushby, ANZSEA Managing Director, Hivestack, discusses how programmatic
Is a sea-change coming for the world of publishing and programmatic auctions? We discover Alexander Lund's vision of the future.
Ad Refresh is the technique of rendering a new ad on an existing ad unit. It allows publishers to display more ads for in a single session.
Oracle was hit with a class-action lawsuit in California accusing it of “a deliberate and purposeful surveillance of the general population."
A solution called Shopping Ads seeks to boost the discovery of products and live shopping events ahead of the key holiday window.
U.S. advertisers are missing out on 46% of their addressable mobile audience. And 40% of the desktop audience is currently not reachable if you rely on IDs.
Enthusiast Gaming CRO Bill Drolet on gaming’s cross-platform value proposition, plans for direct sales growth, forays into in-game advertising and more.
Attention metrics are a variety of data points that train AI to predict whether a media environment and ad creative will draw attention from audiences.
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Matt Sattel, VP of global brand partnerships at OpenX. Brands today often look at...
From ROI to cost per acquisition, the terminology used to describe marketing can often be confusing, even to the smartest of people. It’s time for some much needed clarity.
In this week's MadTech Sketch, Ciaran O'Kane illustrates why Google Chrome's addressability issue is a major issue for the industry.