Shopify merchant turned AppLovin agency. Official AppLovin Partner | Founder @MAgency | Army Veteran | axon.ai/en/inviteonly?referr…
Joined January 2026
- Tweets 159
- Following 31
- Followers 81
- Likes 261
21 Photos and videos
Jun 12
The best time to start advertising on Applovin is now
For brands that depend on meta fully. Let me help you get on @AxonAdsManager. So you don't tweak everytime Meta does its meta thing
Jun 12
Meta ads are glitching out again.
I love Meta Ads, but you need to diversify your customer acquisition, full stop.
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Jun 12
You know whats not down @AxonAdsManager
But Meta is currently completely down, including FB itself, business manager, Pixels, All Conversion API have been failing since 9:31am EST.
And yall thought friday was gunna be chill🥲
#AppLovin #Axon #Shopify #MetaAds #DTC #EcommerceMarketing #ROAS #ZUCKTAX
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Jun 11
The #1 @AxonAdsManager mistake, every account, every time:
Building one creative per "set." One video, one image, ship it.
That's Meta thinking. On AppLovin a set is a POOL!!! The algorithm assembles a different ad per person from it.
Give it 1 video 1 image and you've handed it nothing.
Try 3/3/3, 5/5/5 or even 10/10/10. Play with it.
Did an audit of an account doing 297 sets that were almost all built this way. Bruh why...
#AppLovin #Axon #Shopify #MetaAds #DTC #EcommerceMarketing #ROAS
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Jun 10
Glad to have been on and talk about the platform and give a few tips on starting!
Jun 10
"The end card is definitely powerful. Like 30-40% of what is happening there comes from the end card. If your CTRs are above 2 to 2.5% on just the end card, you're doing well."
MetaPly founder Isaac Reina (@MetaplyAI), on the @AppLovin element that Meta-native media buyers don't even look at.
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Isaac Reyna retweeted
Jun 9
TODAY'S SHOW // 6.9.26
@jackinprogress — 12:40pm CT
@MetaplyAI — 1:10pm CT
@kevin_sanderson — 1:45pm CT
News & Views
Siri goes AI
Walmart vs DoorDash
AG1 adds creatine
Bot traffic > human traffic
OpenAI files for IPO
Claude Mythos launches
Crumbl x Dove
Jun 9
Hello, Siri AI | AG1 Adds Creatine | Walmart Takes On DoorDash x.com/i/broadcasts/1yKAPPbRe…
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Isaac Reyna retweeted
11 Mar 2025
You are not alone.
I respect you.
I want you to win.
And I want to see you on here trying.
I wish you the best.
And I know you can do it.
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Jun 5
Supps brand for 50 women. Target roas 120%
Week 1 we hit the needed target and @AxonAdsManager has been hitting above the target ROAS. Going into scale mood quickly 🚀
#AppLovin #Axon #Shopify #MetaAds #DTC #EcommerceMarketing #ROAS
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Jun 2
"there's no way my customer is on AppLovin." Heard this 3 times last week. All 3 were women's supps and products.
But this is the data on platform:
52% female
70% primary household decision-maker
71% shop online weekly
73% bought Fashion & Beauty in the last 3 months
Then I show them the menopause brand I run pushing one hero product at $5-8K/day on the platform.
That shuts it up pretty quick.
Your customer is playing Candy Crush between meetings, at the airport, at the doctor with her kids. She's already there.
#AppLovin #Axon #Shopify #MetaAds #DTC #EcommerceMarketing #ROAS
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Jun 2
100% it’s set up like a meta account most of the time during these audits.
Number #1 issue I see when auditing AppLovin ad accounts: adding only one video and interactive
Big mistake, and frankly, not a real test
Get all the creatives you have, and let the algorithm run with them.
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May 28
It rips 🙌
May 28
Nobody believed me a year ago when I was telling y'all that @AxonAdsManager is straight cash money
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May 28
It’s great seeing all types of businesses opening up to Applovin.
AppLovin is turning out to be one of the most incremental channels in a jewelry business we work with
Most people still disregard AppLovin as it focuses on mobile gaming.
Quick ads between levels of a puzzle game. Not the place you sell rings.
The data says otherwise.
Axon touched orders had a $211 AOV against $191 for other paid platforms
It also got a higher margin per order, a lower discount rate, and more items per cart.
And Axon isn't capturing those orders at the end of the buyer's journey.
The median Axon touched customer journey is 26 days.
It shows up mostly as an introducer and an assister, weeks before the purchase, not as the last click that just gets the credit (like a lot of Google does).
It still needs a bit more time to prove causation. But the behavior already does not match what people assume Axon is.
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May 26
Got a shopify merchant that tried @AxonAdsManager before with little success.
Re-structured the account with some data-driven decisions. Account already has 5 purchases since launch yesterday. Only day 2, but showing real promise to scale! 🚀 Will share more!
#AppLovin #Axon #Shopify #MetaAds #DTC #EcommerceMarketing #ROAS
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May 19
brand with $500k spend on @AxonAdsManager hit me up
account was seesawing bad everyday. prospecting crushes → next day dead. universal picks up → drops. been going on for weeks
looked at it and saw prospecting CPP $150. TOF CPP $150. same target
the algo doesn't know which one to prioritize so it just picks one each day and rotates. that's how these algos work
told him drop TOF to $130, touch nothing else
4 days later: "it looks better"
3 weeks later: $15k/day consistent
didn't change a single creative. just moved one number by $20
if your account feels like this dm me
#AppLovin #Axon #Shopify #MetaAds #DTC #EcommerceMarketing #ROAS
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Isaac Reyna retweeted
May 14
You don't get it. It's the 2026 Schedule Release!
📰 bit.ly/435yJlI
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