They proved my point.
Tim Horton’s is in panic mode.
If they want us to believe them, I have a solution: create a transparency report for each franchised location.
Audited by a third party, quarterly.
Within their app, as soon as anyone opens it at that location, have it state how many TFWs work there.
Offer maximum transparency.
You’ve lost our trust completely & this is the only way to earn it back.
Otherwise, I believe this ad campaign they are running, is a perfect example of whitewashing the cardinal sin of lobbying the government for more temporary foreign workers.
Canadians see right through it.
This is a knee jerk reactive ad campaign to that backlash.
Everyone sees what I see: fear of the consequence of their actions.
I don’t doubt that there are excellent franchisees that hire Canadians. But I also think that these are the very very rare exceptions.
If you live in the GTA, you know exactly what I’m talking about.
I hope Tim Hortons uses my solution. I think every franchisee should pressure HQ for them as THEY lobbied the government for more temporary foreign workers while youth unemployment is at recessionary high levels.
They have done this to themselves.
This video features Canadian Tim Hortons restaurant owners and team members. They're proud to be strong, supportive employers in their communities — and that's a story we'll always be happy to tell. ☕