Joined January 2016
121 Photos and videos
When we as an industry are doing the right thing, I think we all should be shouting from the rooftops, says @mikeroeth in today’s @fleetowner #blog. Read more at tinyurl.com/yc6e2uu

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In this Nemo Nation interview from 8/18/25, we spotlight the JoyRide fleet and its role in NACFE’s Run on Less: Messy Middle real-world demonstration. Topics include who is the JoyRide fleet and what alternative powertrains are they running? Watch more at youtu.be/fk95Bd3AS0A?si=mifO…

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Michael D Roeth retweeted
NACFE looks forward to continuing to help fleets save money and reduce emissions and to guide fleets on emerging technology in 2026.
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Michael D Roeth retweeted
I want to make sure that NACFE is providing the #industry with what it wants and needs. Let me know what things would you like to see NACFE focus its efforts on in 2026, says @mikeroeth in today’s @fleetowner #blog. Read more at tinyurl.com/5bvxy7zw

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Michael D Roeth retweeted
The #freight market structure in China is different than the one in the U.S. We have a lot of small #fleets, says Zhe Wang in episode 126 of the NACFE #podcast. Listen for more at nacfe.org/podcast
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Michael D Roeth retweeted
Join 12,000 industry leaders at #ACTexpo, the largest fleet technology show. Experience four days of education, innovation, and connections shaping commercial #transportation. ow.ly/jkJG50XcGLo Use code 26AE-NACFE for a $100 discount!
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Wondering about heavy duty BEVs in China? How about you’re curious about HD battery swapping? Curious is a Run on Less event in China worthwhile? Or just want to hear from another very good friend of mine! Listen to this.
In episode 126, Zhe Wang, principal of RMI’s China program, talks about China’s focus on #decarbonizing #trucking and the recent Rush to Zero program, which was modeled on NACFE’s @RunOnLess. Listen for more at nacfe.org/podcast
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Michael D Roeth retweeted
Replying to @mikeroeth
@mikeroeth says “I’m thrilled to share that I’ll be a speaker at Manifest Vegas 2026! I can’t wait to engage with all of you and explore the exciting developments shaping our field!” #ManifestVegas #SupplyChainInnovation #LogisticsFuture
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Michael D Roeth retweeted
On the present and future landscape of #clean #transportation in the #longhaul #trucking sector, presented by @mikeroeth, Executive Director of NACFE. Presented at the 2025 Clean Fuels Summit, hosted by Louisiana Clean Fuels in Baton Rouge, Louisiana. youtube.com/watch?v=5pK-w4Dy…
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Michael D Roeth retweeted
14 Nov 2025
Tune in Monday, November 17 at 1 PM ET to listen to @mikeroeth discuss how the industry can use the data from Run on Less – Messy Middle with Mark Willis on @RoadDogTrucking @SIRIUSXM Channel 146.
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Michael D Roeth retweeted
NACFE Announces Messy Middle Dataset and Workshop - mailchi.mp/nacfe.org/novembe…
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The initial findings are just the beginning of NACFE’s reporting on @RunonLess#MessyMiddle. “We will publish a report in Jan on mechanics & hold a “potluck” data analysis workshop in Feb” says @mikeroeth, executive director of NACFE. Learn more at runonless.com/
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I commend @PepsiCo for using biodiesel in more than 700 trucks in their U.S. fleet. At this year’s @FPShow, I learned Pepsi projects using >1.5M gallons of B99/100, enabling more than 10M miles of driving. America’s farmers are fueling American companies. #FarmersFirst
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Michael D Roeth retweeted
20 Aug 2025
Catch @mikeroeth on @SIRIUSXM @RoadDogTrucking Channel 146 today at 1:30 PM ET to hear about about all the exciting things we’re learning around @NACFE_Freight's Run on Less – Messy Middle #technologies and #fleets. #MessyMiddle #RunonLess #alternativefuels #freightefficiency
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So you’ve heard of JoyRide and Windrose but haven’t seen much detail? Here you go!! Watch this video and review the profile. Detailed operational data coming Sep 8th.
Phoenix-based JoyRide Logistics will be deploying a Windrose sleeper tractor during @RunOnLess – Messy Middle, between SoCal; El Paso, TX; Las Vegas and Phoenix. #MessyMiddle #RunOnLess #batteryelectric #BEV #Windrose Watch the video: tinyurl.com/5y6md3cs
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Here’s how you know the excitement for Run on Less is exploding! Picked up my mom and dad to go get new cell phones, and dad and I are dressed alike!! Vintage Run on Less - Electric 2021. Let’s go!!
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4Gen Logistics works the Ports of Long Beach and LA, and the Inland Empire. 4Gen will operate a @VolvoTrucks VNR #electric day cab during @RunOnLess – Messy Middle. #MessyMiddle #RunOnLess #BEV #batteryelectric #VolvoTruck Watch the video: tinyurl.com/44z6yz3d
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Michael D Roeth retweeted
8 Aug 2025
4Gen Logistics works the Ports of Long Beach and LA, and the Inland Empire. 4Gen will operate a @VolvoTrucks VNR #electric day cab during @NACFE_Freight's Run On Less – Messy Middle. #MessyMiddle #RunOnLess #BEV #batteryelectric Watch the video: tinyurl.com/44z6yz3d
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I’d like to think that NACFE is plugged into the trucking industry and that each of our #RunonLess demonstrations reflects issues that are pressing to #fleets at the time, says @mikeroeth in today’s @fleetowner blog. Read more at fleetowner.com/perspectives/…
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First of thirteen profiles coming this month!!
1 Aug 2025
.@Wegmans will use a #naturalgas truck during @NACFE_Freight's Run on Less – Messy Middle to haul groceries in double 48-foot trailers across hilly upstate New York. #MessyMiddle #RunOnLess #alternativefuels Watch the video: tinyurl.com/3mdfdc66
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