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What is BEM and how does it apply to native ads?
The platforms are forced in between touting their effectivenesses for marketers and Wall Street and downplaying their role in the U.S. election.
Marketers can now access both broad reach and more precise messaging based on audience segments through Turner audience buying.
Twitter says the Media Rating Council will audit its metrics to give advertisers more confidence in its data and the data of third-party measurement firms.
Google and Facebook need to adopt greater transparency.
Deutsche Bank reiterates its buy rating for Facebook shares, predicting the social media giant will report sales above expectations next year.