Co-founder & CEO @rubi_earth | past: product @Lyft @autodesk, research @berkeleylab, materials engineering & business @cal👩🏻‍🔬

Joined November 2017
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The incredible @rubi_earth team, my co-founder @LeilaMashouf, and I have been building a planet-positive supply chain company. Today we're sharing our mission: to build the world's most sustainable & symbiotic supply chains for people and planet🌍. 🧵👇 rubi.earth/post/our-first-ch…

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Neeka Mashouf retweeted
Rubi has secured over $60M in offtake term sheets and $7.5M in new funding 🚀 We're turning waste carbon into critical materials with a game-changing enzyme platform — on-shored anywhere, capital-efficient, and now commercializing across textiles, CPG, aerospace, and chemicals.
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Neeka Mashouf retweeted
Hardest part about setting up Openclaw was getting BlueBubbles to work (mostly bc I'm running on a 2016 MBP). The crazy/cool part is once set up, you can just talk to it to configure it. Kudos to @steipete @openclaw for building something truly remarkable.
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Neeka Mashouf retweeted
Had an awesome time visiting @rubi_earth this week and learning about their vision to change sustainable manufacturing.
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Neeka Mashouf retweeted
🏆 Twin scientists @NeekaMashouf & @LeilaMashouf the Nature Guardians trophy at the 2025 #YoungInventors Prize! 👏 A big round of applause for their incredible achievement: transforming CO₂ emissions into biodegradable cellulose! 🌿♻️ 🎥 Watch LIVE: youtube.com/live/DvElC1t2DDo
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Neeka Mashouf retweeted
🇺🇸 @NeekaMashouf & @LeilaMashouf are reshaping fashion with nature in mind. Their company, @Rubi_earth, turns CO₂ into biodegradable cellulose pulp ‒ a greener choice for textiles. Support their work in the #YoungInventors Prize 2025! 🗳️ Vote here: 🔗 YoungInventorsPrize.org
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Neeka Mashouf retweeted
🌍 Big news! Rubi has been awarded a $1M NSF Phase II grant to scale our breakthrough carbon-to-materials technology! 📣 🥳 Awarded to <5% of SBIR applicants, this grant is a major milestone for Rubi’s pioneering tech for CO2-derived materials. 🧵 Read: prnewswire.com/news-releases…
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Neeka Mashouf retweeted
5 Aug 2023
Thanks for the shoutout @AlexReibman !
Replying to @AlexReibman
3/ Autolist AI Putting e-commerce businesses on autopilot. Automatically cross-list products on ebay, poshmark, craigslist, and more. All in one click
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Neeka Mashouf retweeted
Just in time for #EarthDay2022 ! Listen in to today's @mcjpod for our founding story & more about Rubi by co-founder & CEO @NeekaMashouf 🌍
Today's guest is @NeekaMashouf, Co-Founder and CEO of @rubi_earth. Rubi is decarbonizing the fashion industry by turning carbon emissions into carbon-negative textiles with synthetic biology. Enjoy the show! mcjcollective.com/my-climate…
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Neeka Mashouf retweeted
@LeilaMashouf and @NeekaMashouf, co-founders @rubi_earth • Story: had always been passionate about helping our planet. Now doing it with biotech! 🧬 • Scaling up? The challenge they’re overcoming • We need to record a TikTok together… and new OBio episode coming soon too? 👀
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Neeka Mashouf retweeted
At Rubi, we’ve set out to usher in a new, #planetpositive era for the fashion industry. That’s why we’re thrilled to announce that we've been selected among the 8 startups joining the @FashionforGood 2022 Global Innovation Programme! Read more here: fashionforgood.com/our_news/…
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Neeka Mashouf retweeted
17 Feb 2022
We invested in @Rubi_Earth because we saw the opportunity to decarbonize a massive supply chain and a team that's up for the challenge. Congrats Neeka and Leila on building awareness of the mission and bringing together a great set of investors!
We’re thrilled to announce our $4.5M Series Seed, led by @TalisCapital and @NecessaryVC. This first chapter in our journey marks a huge step toward building the world’s most sustainable supply chains for people and planet. Check out @TechCrunch for more: tcrn.ch/3rUdvWk
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To save our planet, we must reimagine global industry and methods of production beyond fashion and across industries — but we’ll save that for another chapter 😉 Join us! rubi.earth/
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Big thanks to our visionary supporters, seed-funders, advisors, and friends of Rubi who make this possible! 🤗 @TalisCapital @NecessaryVC @ClimacticVC @PlugandPlayTC @collabfund @incitedotorg @DarcoCapital @AxialUniverse @CapitalX_ @alexlorestani @heyreiwang @jamesreinhart & more
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@rubi_earth makes the same textiles fashion brands already use today, through our carbon-negative, zero-water, zero-land process. Powered by our synthetic biology innovations, and a lifetime of experience in scientific research & fashion. See demo 🙂 tiktok.com/@rubi.earth/video…
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Our prosperity as a species — reliable food production, clean water, abundant energy, etc. — has always been inextricably linked to the devastation of Earth.
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Rubi’s first chapter focuses on redefining textile production.👕 Fashion is the 3rd most CO2-polluting supply chain in the world, driven mainly by textile production. Brands have very limited solutions today to achieve critical sustainability commitments and still sell apparel
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Rubi is on a mission to build the world’s most sustainable supply chains for people and planet. When we succeed, we'll redefine industrial supply chains to be symbiotic & in harmony with Earth. We'll create a world where human prosperity and economic growth are planet-positive.🌱
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The incredible @rubi_earth team, my co-founder @LeilaMashouf, and I have been building a planet-positive supply chain company. Today we're sharing our mission: to build the world's most sustainable & symbiotic supply chains for people and planet🌍. 🧵👇 rubi.earth/post/our-first-ch…

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Neeka Mashouf retweeted
16 Feb 2022
Green is the fashion flavor of the week with Rubi Labs' materials made from captured CO2 tcrn.ch/3rPNVlc by @Haje

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