Why are so many new stablecoin projects launching on Pendle from day one?
The answer is what many people now call: The Pendle Effect.
When a team launches a new stablecoin, the biggest challenge is not building the product.
The biggest challenge is attracting liquidity.
A stablecoin can offer:
▸ 5% yield
▸ 10% yield
▸ Treasury-backed yield
▸ RWA-backed yield
But without users depositing capital, TVL will not grow.
This is why many projects now see Pendle as part of their growth strategy, not just another integration.
Once a stablecoin is listed on Pendle, it becomes more than just a stablecoin earning yield.
Users can:
▸ Buy PT to lock in fixed yield.
▸ Buy YT to leverage yield or points.
▸ Farm incentives.
▸ Build looping strategies through Aave or Morpho.
▸ Trade future yield expectations.
As a result, one asset can attract many different types of users at the same time.
And that usually leads to much faster TVL growth.
The best example is USDG. Even though USDG was already a large stablecoin, Pendle quickly attracted nearly 28% of its Ethereum supply into Pendle markets.
For Apyx, Pendle at one point accounted for the majority of the protocol's TVL.
This is why many teams now launch Pendle markets almost immediately after launching a new yield-bearing asset.
A simple way to think about it:
In 2020, Projects wanted to be listed on Binance because Binance brought liquidity.
In 2026, Projects want to launch on Pendle because Pendle brings liquidity to yield.
That is why so many new stablecoins are benefiting from what the market calls the "Pendle Effect"
In short,
@3janexyz YT-USD3 (Dec 2026) will now be earning:
• USD3 native yield
• 8,643 USD3 weekly rewards
• Additional 200,000
$JANE weekly rewards