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Octagon is honored to repeat as “Agency of the Year: Brand Consulting” at the 2026 Sports Business Awards.
Thank you to our clients and partners for your trust and collaboration, and to our teams around the world whose creativity, dedication, and hard work make this possible.
As the FIFA World Cup 2026™ kicks off, we’re proud to support our eight brand clients and numerous talent clients across the biggest sporting event in history.
Spanning all 16 host cities and 104 matches, Octagon’s footprint touches every corner of the tournament.
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Octagon clients @Mastercard and @MelissaMOrtiz helped Leo Messi surprise soccer fans with a jersey swap, each going home with a custom designed jersey. ⚽
Season 4 of “If I’m Honest with Julia Landauer” is here. 🎙️✨
Produced by Octagon's The 8 Side, @julialandauer has candid conversations each episode with people pushing themselves to the next level.
🔗 Listen to the newest episode: podcasts.apple.com/us/podcas…
If I’m Honest is BACK! 🎙️✨
Honest conversations. Cool people. Real lessons. S4 launching June 8.
Buckle up for honest takes on ambition, setbacks, and the resilience behind long term success 🏁
Subscribe to “If I’m Honest with Julia Landauer” wherever you get your podcasts.
With years of FIFA World Cup planning now turning into execution, global brands are preparing for one of the most complex marketing opportunities in sports.
In @SBJ, EVP Derek Aframe discusses the realities of World Cup sponsorship and how brands can maximize their investment.
After months of speculation during sneaker free agency, Stephen Curry's historic endorsement deal with Li-Ning is now official.
Congratulations to @StephenCurry30 and Octagon Basketball Managing Director Jeff Austin on a partnership that captured the attention of the industry.
At Octagon, we celebrate Pride with purpose by elevating and supporting the LGBTQ community. This Pride Month, we celebrate the power of inclusivity to champion change.
Wishing the best of luck to @Mastercard, @PlayStation, and @bet365 ahead of the UEFA Champions League Final in Budapest. Looking forward to the unforgettable experiences these brands will bring to club football’s biggest night.
In a new piece for @CampaignAsia, Guy Futcher, Executive Creative Director, Octagon APAC, explores role of talent partnerships in sport and culture, and why authenticity, shared values, and long-term thinking matter more than ever for brands.
Octagon APAC Managing Director Joanne Warnes joined @BBCWorld to discuss the Premier League’s new streaming offering for viewers in Singapore next season, sharing insights on the opportunities shaping the evolving broadcast and streaming landscape in live sports.
Congratulations to 2026 Silver Circle Honoree, @hannahstormespn! 💫
This honor is not only awarded for Hannah’s illustrious career in the sports broadcast industry but also for giving back and investing in the people within it. 🎙
We’re proud to announce the signing of swimming sensation and three-time Olympic gold medalist, @summermcintoshh. 🏊♀️
A two-time Olympian, the 19-year-old Canadian swimmer is poised for a very bright future, both in and out of the pool, on the road to the LA28 Games and beyond.
Octagon is honored to repeat as “Agency of the Year: Brand Consulting” at the 2026 Sports Business Awards.
Thank you to our clients and partners for your trust and collaboration, and to our teams around the world whose creativity, dedication, and hard work make this possible.