Conversations about how the world is changing and how business is changing with it. Host @CharlesTrevail Executive Chairman @Interbrand @CSpaceGlobal
Joined August 2018
- Tweets 1,046
- Following 425
- Followers 2,828
- Likes 331
51 Photos and videos
Pinned Tweet
20 Sep 2022
Thirty years ago, people knew IBM as the “computer maker.” A lot has changed.
In this new Outside In episode, @IBM CEO @ArvindKrishna talks about moving the business away from computer hardware, and focusing on technologies like #hybridcloud, #AI, and #QuantumComputing.
1
15
26
Outside In podcast retweeted
12 Jan 2023
Marriott International CEO Anthony Capuano joined Charles Trevail on the Outside In podcast to talk about the future of the travel industry and reshaping both the guest and associate experience in the years ahead. Listen to the full episode: marr.in/OutsideIn
6
3
20
4,498
7 Oct 2022
Three years ago, we met Prof. Americus Reed II @amreed2 at his @Wharton office and had a conversation about identity loyalty and what a #brand means and stands for.
Still one of our best and most relevant episodes.
outside-in.fm/americus-reed-…
1
3 Oct 2022
Agrivoltaics \ ˈa-gri-ˌväl-ˈtā-iks \
: emerging technologies and methods designed to leverage and maximize synergies between energy production and agriculture
@business @AdamMinter @opinion
bloomberg.com/opinion/articl…
1
30 Sep 2022
The Chicago @Cubs just created an awe-inspiring video about the magic of game day.
30 Sep 2022
The Chicago Cubs put together a drone tour of Wrigley Field, and it’s guaranteed to be the most incredible thing you watch today 🤯
1
29 Sep 2022
12 years ago @amandahesser left her job at the @nytimes to start a website called @Food52.
A decade later, Food52 now reaches millions of people and has a multi-million #ecommerce business.
Why Amanda’s background in #journalism was great training for being an #entrepreneur.
1
3
IBM CEO, @ArvindKrishna, joins the @OutsideInPod to discuss IBM’s shifted focus on consulting and developing and deploying next-generation technologies.
Listen to the full episode here: outside-in.fm/arvind-krishna…
20 Sep 2022
Thirty years ago, people knew IBM as the “computer maker.” A lot has changed.
In this new Outside In episode, @IBM CEO @ArvindKrishna talks about moving the business away from computer hardware, and focusing on technologies like #hybridcloud, #AI, and #QuantumComputing.
10
17
28 Sep 2022
In 48 years, the world population has doubled in size, from 4 to 8 billion. These visualizations show how 8 billion people are distributed around the world.
Excellent work by @VisualCap @Niccoloc
visualcapitalist.com/visuali…
1
27 Sep 2022
Co-CEO of @Food52 @amandahesser joins @CharlesTrevail on the pod to talk about the company’s natural progression — not perceived expansion! — from food into all aspects of the home, and the value of long-term relationships with its audience.
Listen here: outside-in.fm/amanda-hesser/
1
26 Sep 2022
“Marketers lost touch long ago with the world of the customer they are meant to understand… And most miss the prime directive of marketing: that of market orientation.”
@markritson on the perils of brand solipsism and the path to customer enlightenment.
marketingweek.com/ritson-bra…
23 Sep 2022
Insightful @TheAtlantic article from author, professor, and friend of the pod, Scott Galloway @profgalloway on America’s misguided worship of tech billionaires and the societal problem of using shareholder returns as the defacto metric of success.
theatlantic.com/ideas/archiv…
22 Sep 2022
For decades, three companies have dominated the $4 billion domestic market for infant formula. But a supply chain shortage revealed how few options parents have.
Will startups like Bobbie and @byheartbaby fix a broken industry?
@reeveswiedeman @NYMag
nymag.com/intelligencer/arti…
4
20 Sep 2022
Thirty years ago, people knew IBM as the “computer maker.” A lot has changed.
In this new Outside In episode, @IBM CEO @ArvindKrishna talks about moving the business away from computer hardware, and focusing on technologies like #hybridcloud, #AI, and #QuantumComputing.
1
15
26
19 Sep 2022
During our conversation with @LinkedIn CMO @melselcher, she described this same trend: LinkedIn users are increasingly opening up to show their true selves, their vulnerabilities and, sometimes, failures
Listen to the episode here: outside-in.fm/mel-selcher/
16 Sep 2022
LinkedIn was once known as staid networking site.
Now, users find that between job listings and “I’m happy to announce” posts are viral selfies of people crying, announcements about weddings and reflections about illnesses. My latest for @nytimes:
nytimes.com/2022/09/16/busin…
14 Sep 2022
The founder of @patagonia Yvon Chouinard and his family just did something amazing to fight climate change and protect undeveloped lands around the world. @dgelles @nytimes
nytimes.com/2022/09/14/clima…
14 Sep 2022
Great article from @washingtonpost @WillOremus @NaomiNixWrites about the existential crisis facing @Snapchat as it seeks to build a business around an app that’s beloved by teens, ignored by older adults, and threatened by competitors like @TikTok.
washingtonpost.com/technolog…
12 Sep 2022
Fast Company staff editor (and former Outside In guest) Jeff Beer explains how @RickandMorty is ruling the Brandverse -- without diluting a brand nor damaging the integrity of its characters.
@jeffcbeer @Wendys
fastcompany.com/video/rick-a…
Outside In podcast retweeted
7 Jun 2022
Thank you @charlestrevail for the great conversation and having me on @OutsideInPod! bit.ly/3NZ4R0N
1
8
16 May 2022
Ethics is essential to every company’s brand promise. Philosopher David Rodin shares:
➡️ 3 key ethical ❓s every org should be asking themselves
➡️ how to drive ethical change within a company
➡️ how the war in Ukraine has sparked a shift in biz ethics
outside-in.fm/david-rodin/
4 May 2022
Excellent interview with @LinkedIn CMO @melselcher about the shift inside of companies to market towards talent and customers equally and why there shouldn’t be a separate consumer-facing brand and the employee-facing brand.
#GreatResignation
outside-in.fm/mel-selcher/