Told this to a CEO of a media company last week:
Everyone is a clip farmer now
Short-form video is the language of the internet. If you produce podcasts, live streams, webinars, TV shows, or really any video, the job is broader than just making good content
You also have to systematically farm the moments that can travel across social
The difference now is that AI agents can make good clips and posts at scale, on autopilot (this only became true within the last 9 months)
The best teams we work with have dozens of agents running constantly, harvesting clips from everything they produce
Every media company, marketer, creator, and founder could use a better clipping operation
The only real question is whether humans do it manually, or whether AI agents do it 24/7 in the background
Which is exactly what happened here: this clip was found, edited, captioned, and posted by an Overlap AI agent