PRUDENT is 4-year Horizon R&I project aiming to identify most effective green nudges that will enable a behavioural change in farmers and foresters.

Joined April 2024
56 Photos and videos
🌍 Meet @EcoBalkan (ABE) 🇷🇸 A non-profit cluster driving sustainable innovations & networks in the Balkans. In #PRUDENTproject, ABE leads WP5: 🔹 Dissemination & communication 🔹 Collaboration with sister projects 🔹 Exploitation & sustainability 🌿 balkanecoinnovations.org
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🌿 Green Nudges – Small changes, big impact In #PRUDENTproject, we test them in real farms & forests: 🔹 Easier adoption of sustainable practices 🔹 Better soil, water & biodiversity 🔹 Viable farm & forest businesses Small changes, big results 🌱 #GreenNudges #PRUDENT
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🔬 Meet @EU_Commision's @EU_ScienceHub Economics of the Food System 🇪🇺 Based in Seville, they bring behavioural science to ag policy. In #PRUDENTproject they: 🔹 Identify farmer-accepted nudges 🔹 Test them in the field for sustainable farming #GreenNudges #SustainableFarming
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🌿 Meet @boerennatuurVL (BNVL) 🇧🇪 Farmers in Flanders working for biodiversity, climate resilience & strong rural economies. In #PRUDENTproject, they lead 🇧🇪 Use Case: 🔹 Mixed/bovine farms near water courses 🔹 Nudges for water quality & biodiversity🌱 #PRUDENT #BNVL
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📢 Our 2nd PRUDENT newsletter is out! Nudging research, pilot engagement, 🤝 EU collaboration - and more! Read what we’ve been up to across Europe! 👉mailchi.mp/b4381266141e/prud… #PRUDENTproject #GreenNudges #HorizonEurope #SustainableAgriculture #AgriInnovation #BehavioralScience
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🌾 Meet @AgriFoodDIH_LTU A leading #DigitalInnovationHub driving sustainable ag in the Baltics! In #PRUDENTproject, they lead: 🔹 Stakeholder engagement 🔹Co-creation workshops 🔹 Policy insights from the ground up #AgriFoodLTH #PRUDENT #WheatUseCase
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🌿 PRUDENT was presented at #SynErgia Day at Agricultural University of Athens hosted by the Smart Farming Tech Group! We shared our work on green nudging, digital tools & risk management with experts from 18 other #EUProjects. #HorizonEurope #AgriInnovation #SmartFarming
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🌱 #PRUDENTProject was featured at the @asnacodi General Assembly on 30 June! With 120 stakeholders present, we shared how PRUDENT supports sustainable viticulture & smart risk management using nudging, digital tools & strong partnerships. #HorizonEurope #Agri #PRUDENT
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🚀 Meet @Q_PLANIntl 🇬🇷 R&I experts from Thessaloniki shaping #GreenNudges in @PRUDENTproject! 🌿 Leading: 🔹 Co-creation workshop design 🔹 Sustainable biz model mapping 🔹 Social innovation insights Ranked #1 consultancy SME in 🇪🇺 Horizon EU by funding! qplan-intl.gr
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🇮🇹 PRUDENT on the ground in Italy! Dr. Andrea Berti (@asnacodi) presented PRUDENT at the @Condifesabs assembly, engaging 50 farmers, stakeholders & public reps on green nudges & sustainable risk management. #PRUDENTproject #GreenNudges #HorizonEurope #SustainableFarming
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🌳 Meet @europeanforest – our forestry Use Case leader in #PRUDENTproject! Based in 🇫🇮, EFI explores how #GreenNudges can support more sustainable forest management. With 240 marteloscopes across Europe, they bring real-world insights into forest decision-making. #Forestry
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📰 Want to keep up with green nudges & sustainable farming? Subscribe to the #PRUDENTproject newsletter! 👉 mailchi.mp/dcf5732a355e/subs… Or via our website: prudent-project.eu/ Catch up with our first edition here: prudent-project.eu/first-new… #HorizonEurope #GreenNudges
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🚀 Meet @AUEB! Their Informatics Dept brings top-tier AI & mobile tech expertise to #PRUDENTproject 🇬🇷 💡 They help deliver digital green nudges to farmers & foresters via smart tools. Key players: Prof. Koutsopoulos, Dr. Kefala & D. Christodoulou #HorizonEurope #PRUDENT
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🌿 At the @eucapnetwork meeting on 8 April, our 🇮🇹 UC leader @asnacodi highlighted mutual funds as a social innovation within #PRUDENT - supporting farmers against economic vulnerability 💡 🎤 Thanks to Paola Grossi for representing us! #HorizonEurope #FarmingResilience #CAP
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🌿 How can smart economic policy drive green innovation in dairy? Join our sister project VISIONARY for a webinar with expert speakers from 🇪🇺🇳🇿🇩🇰 🗓️ 30 May | 🕙 10–11:15 CET | 💻 Online 🔗 visionary-project.eu/events/… #PRUDENT #VISIONARY #CarbonFarming #AgriPolicy #GreenNudges
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PRUDENT project retweeted
What a great conference!! A pleasure to work with such good teams from our #ForestAgriGreenNudge project and our sister @PRUDENTproject with such good speakers 👏 Many thanks to the @EU_EESC for hosting us 👇 @CIHEAMZaragoza
🌿This week we joined the #GreenNudges in Agriculture & Forestry Conference, hosted by @EU_EESC in Brussels. CIHEAM Zaragoza leads policy & engagement in the #ForestAgriGreenNudge project, spotlighted alongside @PRUDENTproject during the event.
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🌾 Excited to welcome @4GrowthProject as our newest sister project! Together, we’ll combine behavioral science & digital foresight to support fair, sustainable agri & forestry transitions across Europe. 📖 4growth-project.eu/agricultu… #PRUDENTproject #4GrowthProject #GreenNudges
🌾We’re teaming up with @PRUDENTproject to drive sustainable #agriculture and #forestry across #Europe 🤝By combining #digital foresight with behavioural science, we’re accelerating the shift to smart, fair & green land use 🔗More here: 4growth-project.eu/agricultu… #4GrowthProject
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PRUDENT project retweeted
🌿This week we joined the #GreenNudges in Agriculture & Forestry Conference, hosted by @EU_EESC in Brussels. CIHEAM Zaragoza leads policy & engagement in the #ForestAgriGreenNudge project, spotlighted alongside @PRUDENTproject during the event.
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🌿 Big day for #GreenNudges in Brussels! We’re at the Green Nudges in Agriculture & Forestry Conference at the @EU_EESC, where PRUDENT was presented alongside key insights from @UniTrento & Green & Digital. @green_nudge 🎥 Watch live: live.eesc.europa.eu/play/?id… #PRUDENTproject
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