As the great Shawn Corey Carter famously said… Allow me to reintroduce myself. My name is Rich Prado. I’ve spent my entire adult life attempting to bring value to coaches, players & parents. The quick background is as follows… I left a job at a high school teaching Sports Marketing to start a small business doing… Sports Marketing. Play In School was founded in June of 2008. Under this umbrella I’ve done so many things… - Filmed & produced thousands of college recruiting videos. - Launched a DIY recruiting platform - Ran College Bus Tours - Offered a white glove recruiting education service - Provided a recruiting course - Published endless content including 100 episodes of - “Play In School TV” and 250 episodes of “Travel Ball Talk” - Launched the “Prospect Planner” - And probably a half dozen other things that I can’t even remember. The common thread through all every product & service was to help coaches, players & parents. Fast forward to around 2020. A bunch of folks sent me the same website asking me if I’d seen it. Something called “StatStak”. Something about data analytics. Was way over my head. But I followed them on social media. Watched them iterate. Watched them pivot into my space. Then in 2023 I saw them pivot again. But this time was into an adjacent space that I’ve been thinking about for over a decade. I cold DM’d them on Twitter. Asked them to show me what they had. I loved it. A couple of months later I’d become a partner in the business. What did they show me that got me so excited? What got me so excited that I have barely touched Play In School in nearly 3 years? In 2023 I saw what I believed could, should & would become the standard operating system for baseball business owners. For 15 years I had been in & out of more baseball facilities than probably anyone in the country due to the nature of my filming business. Literally everyone in my phone book either runs a travel ball organization or a baseball facility or both. At the core of this group are small business owners making a living through their passion of teaching, coaching & mentoring ball players. But the truth is, most prefer throwing BP than doing the behind the scenes admin work that comes along with running a business. I’ve known there was an opportunity to help those guys with that “behind the scenes” work. I had always talked about doing it through a consulting service, but there were a ton of reasons why I thought that approach wouldn’t work. Then, enter StatStak, and why you’ve barely seen or heard from me for nearly 3 years. I knew if you lined up 100 different baseball businesses you’d find 100 different ways that they had duct taped 100 different softwares together to run the back end of their business. StatStak replaced it all. Founded by the rarest of rare guys… an ACC pitcher that knows how to code & run spreadsheets. A unicorn of sorts. At the very core of what I saw in our software was the ability to do 2 things for a business owner… SAVE TIME and MAKE MORE MONEY. So where have I been for nearly 3 years? I’ve been quietly calling on my friends & friends of friends to show them StatStak. Hundreds & hundreds of them. We’ve grown from a 3 man team when I came on board to a nearly 25 person team. We’ve grown from about 10 beta users when I came on board to pushing around 400 baseball & softball businesses on the platform as of this moment. I have quietly brought in over 40% of our business to date. We have now reached the time to no longer be quiet. It is now time to be very public. And as of just a few weeks ago, we have rebranded from “StatStak”, a name that was a great fit for a data analytics tool, to “Baseline” which is a much better fit for what we are today. I’m so thankful to Baseline for allowing me to multiply the number of coaches, players & parents I’m able to impact. Our team is locked in. We are quickly realizing the goal of becoming the standard operating system for baseball & softball businesses. We are helping hundreds of business owners achieve 2 huge goals… SAVE TIME and MAKE MORE MONEY. There are a million software platforms out there. But there’s only 1 that is built by baseball guys, specifically for baseball & softball businesses. I joke, but it’s not a joke, that we quite literally have the hardest throwing software sales staff in the history of the world. I want to put you in touch with those guys & girls I affectionately call our “bullpen”. They’ll sit with you & listen to how you want to run your business then share with you how we can match up with your vision. It is not unusual for 1 of our partners to turn off 3 to 7 different pieces of software when they come onboard with us because we’ve packaged all of those functions under 1 roof, making their lives & the lives of their customers easier. Things we currently have the capability of handling, without locking you into contracts… 💻 Website ⏰ Booking Lessons / Rentals ⛺️ Camp / Membership Registration 🔌 QuickBooks Integration 💬 Messaging 📈 Data collection 👤 Player profiles 📊 Leaderboards 📍 Alumni Maps 👥 Team management w/ Autopay 🏋️ Programming / Remote training 📆 Calendars 💳 POS 📱 All under 1 login 💸 95% of our partners pay $0/month I’ll say the same exact thing that I’ve told hundreds of baseball business owners over the last 3 years… I’d love to show you our software. I don’t know if we’re a perfect fit for you. You’ll need to see it and decide for yourself. And most importantly, if we’re not a perfect fit for you right now, no worries, we’ll stay friends! If you’re looking for a way to possibly SAVE TIME and MAKE MORE MONEY with your baseball or softball business, either call me directly to talk for 3 minutes and I can tell you pretty quickly if it’s worth seeing a demo, or just go ahead and book a demo here… cal.com/team/statstak/prado Thanks for listening! Rich Prado rich@baselinepro.com 804-852-8468 Book a demo at cal.com/team/statstak/prado

Really neat how… every… single… 100%… of orgs… nationwide… have all decided… to use the… same… exact… Ai flier… to promote whatever they have coming next. Like, not a single deviation. Pretty impressive. Way to lead from the front guys.

Pro & college baseball coaches should look to college softball for in game wardrobe inspiration. Literally zero reason to go full uniform anymore.

Plenty of great baseball related stories will be written about Avent, but 1 of the stories I love most about him was the time he gotten bitten by a snake while on a hike and then he just snatched that snake up & carried it with him to the hospital. What a stud move.

When two 9u travel ball teams from Richmond drive to Philly to play against each other in the "World Series".

Dude. We get it. You don't like D3. You think it's too expensive. You don't think they can play. I live in Virginia, who happens to have 7 teams heading to the tournament this year. I can tell you, there are plenty of folks that can afford the tuition! There are plenty of good teams. And many, many, many of these kids will be earning salaries $100k/year 3 years after graduating because the schools are top tier. Maybe there's life after baseball? Not all kids are fits for all schools. If you don't have kids with top grades from families that can afford expensive tuition, that's ok, but no need to spend all your time railing on D3 schools. I played D1 at 1 of the best academic schools in the country. My wife ran track at a D3 in the same state that would have laughed at me if I applied. As time goes by, I envy her experience compared to mine. For the sake of your players, I hope you begin to be more open minded. Be well.

102,000 fans at last Bananas game.🍌

Some grouchy old school baseball guy will complain about this while 102,000 have the time of their lives watching this.

To the psychopaths that have made baseball belts w/ buckles that are intentionally bigger than all the baseball pant belt loops, may you step on legos followed by stubbing your toe on the corner of your sharpest piece of furniture every night. I'm looking at you @UnderArmour.

Clear pitch clock violation.

Baseline is now an official partner of the American Baseball Coaches Association. 15,000 coaches. 50 states. 41 countries. The coaches and programs in this organization are the driving force behind the facilities we built Baseline for. See you in Chicago for the next convention!

Allow me to share with you the best piece of content on the entire internet today. @CoachIke19 already made this his ringtone.

I remember sitting in @CoachIke19 backyard about 7-8 years ago him telling me about a skinny kid from West Virginia that would be a star.

Baseline is now an official, national partner of @USA_PrimeBB USA Prime has over a thousand teams competing nationally and holds the highest standard for the facilities behind them. We're proud to support that standard with software built specifically for sports facilities.

Totally unrelated, but I was pretty sure Holbrook was wearing khakis until I saw the rest of the team. Personally, I wouldn't mind if baseball coaches decided to ditch the full uni look but that's a topic for another day.

Might live stream my 10 year olds next game from a Ring Doorbell.

Charging a family to watch their kid that paid to be on a team that paid to be in a tournament should land someone in jail.

1st night coaching 10u Huguenot Little League went great! @coachballgame inspired me to hand out cards. Took just 3 kids before a kid pulled an MLB player I filmed 11 years ago. Pretty cool moment. Anyway, here's @VPasquantino 11 years ago. youtube.com/watch?v=jVomF_VB…

On February 27th at 11:15 AM CT, Baseline COO Zack Ladner and David Ricks (NXT 1UP Baseball Performance) are going live. They'll cover the questions facility owners deal with daily. Chasing payments, improving retention, educating families, and more! DM us for the reg link. 👍

We aren't just building a scheduling tool or payment tool. We are literally building the standard operating system for baseball businesses. 1 tool. 1 login. Everything you need. DM me to chat or book a demo to see get eyes on the backend... tinyurl.com/prado-demo

Update: Finished draft with 6 of 12 players with parents that volunteered to help. That seemed statistically impossible heading into the night. But I was able to stay focused on the task at hand and somehow found a way to end up on top. Zero clue if we'll win any games. But I expect to lead the league in most improvement & most fun.