Joined May 2022
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Jun 10
Spender Sentiment is high and Economic Sentiment is higher than the last 3 years.
So, consumers should be spending, right?!?
There is more at play here and we cover those in this month's @dtcindex
Thanks to @JeremiahPrummer @KnoCommerce @TaylorHoliday @CommnThreadCo
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Jun 3
This month's DTCCI.co is up 3% from last June and -15% from May; it's very close to June 2024.
There are a lot of factors that could impact this throughout the month.
For more details, tune into the @dtcindex
Thanks to @TaylorHoliday @JeremiahPrummer @KnoCommerce @CommnThreadCo
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Jun 2
This is very interesting contrast in the DTCCI.co data:
Consumers say they love spending at nearly the highest level we've seen
At the same time, consumers are not planning to spend more than in 2023 (when spender sentiment was highest) or 2024 (still better than 2025 though)
Consumers want to spend, but they don't plan on it in the future.
Thanks to @JeremiahPrummer @TaylorHoliday @KnoCommerce @CommnThreadCo
More details in the @dtcindex
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May 26
From this month's DTCCI.co data, we saw a large uptick in consumers saying they enjoyed spending more than saving their money at a higher rate than the last 3 years - it's much more similar to May 2023.
Thanks @TaylorHoliday @JeremiahPrummer @dtcindex
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May 21
I am honored to be on CTC's podcast again.
open.spotify.com/episode/7J6…
Revenue is up 14.5% year-over-year across our DTC Index dataset.
Brands increased ad spend by 18%. Acquisition efficiency only declined 2%. That gap is the story.
@RSteveData breaks down why spending power is surging, what Mother's Day data tells us about Memorial Day, and a statistical method for measuring whether Amazon is cannibalizing your DTC revenue or adding net-new sales.
youtu.be/Bw6sQGwibz8
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May 20
Future Purchase Sentiment from our DTCCI.co data continues to sit between 2024 and 2025.
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May 20
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May 13
From this week's DTCCI.co data, Present Purchase Sentiment Increased and Future Purchase Sentiment took a dip.
Mother's Day took some of those planned Future purchases and pulled them into the present.
More charts in the @dtcindex
Thanks @JeremiahPrummer @KnoCommerce @TaylorHoliday @CommnThreadCo
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May 6
Finished calculating the DTCCI.co for this month.
We are up 4% from May 2025 but still below May 2024.
There are a few metrics that look good in May and a couple that don't.
Thanks to @TaylorHoliday @JeremiahPrummer @KnoCommerce @CommnThreadCo
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May 6
Spender vs Saver Sentiment started strong in April, but dropped by the end of the month.
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May 6
Lastly, Present Purchase Sentiment has been declining since reaching a local maximum on April 15th.
I'm very interested to see how this plays out this month. I'm certain economic and geopolitical events in the month will impact this.
More in the @dtcindex
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Apr 28
Future purchase sentiment increased this month; it's substantial better than last April, but still lagging 2023 and 2024.
New DTCCI composite calculated next week.
Thanks to @TaylorHoliday @JeremiahPrummer @CommnThreadCo and @KnoCommerce
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Apr 21
Future Purchase Sentiment remains strong and Economic Sentiment jumps higher than the last 3 years in this week's DTCCI.co data. This bodes well for the future.
More in the @dtcindex
Thanks to @JeremiahPrummer @TaylorHoliday @CommnThreadCo @KnoCommerce
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Apr 15
Consumers improved their outlook for future spending over the last 2 weeks, based on our DTCCI.co data
Thanks to @JeremiahPrummer @TaylorHoliday @KnoCommerce @CommnThreadCo
More details in the @dtcindex newsletter.
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Apr 15
This might not manifest immediately, as Present Purchase Sentiment dropped the last 2 weeks.
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