Simplicity is the new EDLP (Every Day Low Price) — at least according to
@TedRubin, co-author of Retail Relevancy.
And I FULLY agree with him.
Ted is a leading social marketing strategist, international keynote speaker, business advisor, formerly the MC & Host of the
@BrandInnovators Summits, best-selling author, connector, provocateur… let me tell you… as the former VP at
@1800flowers and CMO of
@elfcosmetics, he’s brilliant, you want to listen up as Ted talks (pun intended).
In this episode of the
@UpArrowPodcast by
@Elumynt, Ted and I dig into:
✅ What it was like working with
@ThisIsSethsBlog during the early days of Yoyodyne before being acquired by
@Yahoo
✅ How relationships help you grow and what it was like meeting
@garyvee,
@jeffpulver, and Jeff Hayzlett in the early days
✅ The importance of being “smart enough to shut up and listen” when you’re in the room with brilliance
✅ Why brands are dropping the ball by not having a twitter, instagram, or tiktok handle
✅ How to “look someone in the eyes digitally”
✅ Why ecommerce stores should become the “local” online retailer (and what
@SweetwaterSound is doing that crushes their competition)
✅ The reason why MEmail is better than email, and how to make sure you romance your LTV
✅ Why you should shift from omnichannel to OMNIPRESENT (especially with the
@Apple Vision Pro out soon)
✅ Know the EXACT moment when you have 100% of your customers’ attention
Plus, as always, we get into the personal side of Ted as we discuss his childhood and how we learned so much about being a great man from his wrestling coach, the importance of “rippling” with Steve Harper, and the hilarious story of Seth Godin rubbing his head!
You can watch the video here:
elumynt.com/blog/leveraging-…
Also, a special thank you to my friend,
@DavidBrier, branding genius, and best-selling author of Brand Intervention for introducing us.
#RonR #relationship #relationshipmarketing #networking #socialmedia #ecommerce #digitaladvertising #digitalmarketing #shopify #podcast #ecommercetips #ecommercemarketing #retail #retailstrategy #shopify #marketingandadvertising #entrepreneurship