Strategic comms architect. Crisis strategist. Creator of #OscarsSoWhite. I help organizations find their voice when it matters most.

Joined March 2010
35,682 Photos and videos
Pinned Tweet
April is the strategic communications architect that brands & orgs call when the message has to land & the stakes are high. Creator of #OscarsSoWhite. Crisis strategist. Cultural advisor. Available for consulting, speaking, moderation, & media commentary. ReignOfApril.com
1
12
2,072
April retweeted
Spike Lee finna make 30 movies!!!🧡
366
2,753
28,372
361,662
April retweeted
I’ve been waiting my whole life for this moment. 🧡💙🧡💙🧡💙🧡💙🧡💙 It feels so good! #OrangeAndBlueSkies #NewYorkForever #BingBong #KnicksIn5
3
4
27
1,176
Parade. Thursday. Manhattan.
1,769
24,030
252,226
4,249,888
BING BONG - KNICKS ARE THE NBA CHAMPS ORANGE AND BLUE LIGHTS ALL NIGHT SEE THE LIGHTS LIVE: esbo.nyc/ecx

82
3,292
16,159
240,232
Move over Flu Game. We got the Wu Game! @methodman told y’all what it was! 🧡💙🧡💙 @WuTangClan #Knicks
5
16
610
They gotta put Spike Lee on the float. 🧡💙
NYC Mayor Zohran Mamdani announces a ticker-tape parade and City Hall ceremony honoring the New York Knicks on Thursday, June 18
2
19
234
3,204
April retweeted
NYC Mayor Zohran Mamdani announces a ticker-tape parade and City Hall ceremony honoring the New York Knicks on Thursday, June 18
30
1,431
13,317
292,380
April retweeted
Many folks to be happy for in New York. KAT enduring loss and rising above. OG meeting the moment he wasn't available for in the past. Brunson winning a chip with his father, and defying the odds. But Mike Brown’s journey to be a champ as a head coach might take the cake.
7
26
842
It’s the Wu Game FOREVA. 🧡💙
Wu-Tang Clan’s C.R.E.A.M. and Triumph playing at Knicks practice in San Antonio. Knicks are 28 since Wu-Tang’s performance at MSG during halftime of Game 4.
2
12
1,255
April retweeted
Viola Fletcher, the last living witness of the 1921 Tulsa Race Massacre, has passed away at 111. Her legacy of strength and survival will never be forgotten. 🕊️🙏🏾
Community note
Viola Fletcher died on November 24, 2025, and was not the last survivor of the Tulsa Race Massacre; Lessie Benningfield Randle is the last known living survivor. 19thnews.org/2025/11/viola-… bbc.com/news/articles/…
271
8,871
31,772
358,277
HISTORY.
1,288
23,712
212,133
2,520,584
So happy for Mayor Mamdani. His FIRST term. Very happy for all of my NYC friends who are going to make some very questionable choices in the next 12 hours. Happiest for Spike Lee. He deserves. Also happy for the actual New York Knicks or whateva. 🧡💙🧡💙🧡 KNICKS IN FIVE
2
31
216
2,262
April retweeted
At a NYC watch party trying to fake being a Puerto Rican, a Brazilian AND a die-hard Knicks fan at the same time.
IF YOU LIVE IN NYC, YOU ARE PUERTO RICAN FOR THE NEXT 48 HOURS. YOU MAY RETURN TO YOUR ETHNICITY AT 9AM ON MONDAY, JUNE 15TH.
21
626
6,948
411,608
April retweeted
New Yorkers, Avoid the bookings beloved
22
1,430
8,511
251,750
April retweeted
Jalen Brunson etched his name into NBA history in poetic fashion. The 6-foot-3 star led the Knicks to their first championship since 1973 and, in a game ruled by size, took the Larry O’Brien Trophy from the hands of the league’s 7-foot-4 future. Can't write it much better.
6
20
1,052
April retweeted
Do the Right Thing reunion hell yea
107
4,877
49,499
829,403
April retweeted
nyc legend. 🗽🍎💙🧡🥰
Beloved WABC Anchor Bill Ritter steps away from the anchor desk; reveals Alzheimer's diagnosis 7ny.tv/qjn7PG
11
409
3,442
127,290
Our whole city is cheering for the Knicks tonight. So it’s only right that we bring the Knicks to the whole city. Tonight, Game 5 will be streaming on 130 LinkNYC kiosks. Let’s go Knicks.
417
3,860
84,125
1,637,563
April retweeted
The @NewYorker has done it again. The cover perfectly captures the vibrant atmosphere of NYC during the Knicks’ final, with street watch parties, joyous screams from houses, and pleasant weather.
5
189
2,208
22,890