digital strategist, programmatic champion, listener, idea connector, always curious, advertising focused, live 3 or 4 days in 1
Joined February 2009
- Tweets 4,225
- Following 844
- Followers 780
- Likes 1,997
99 Photos and videos
Erik Requidan retweeted
14 May 2025
In adtech, cynicism is the default.
Cynical takes sound smart. They get likes, which feeds the algorithm (thus your feed) and the ego.
There is a darker side to this. Stay in that mindset too long and it becomes identity. Cynics lose the ability to see progress, let alone possibility.
Optimists build, explore, win.
Eyes open at all times but default optimism.
13 May 2025
I see too much negativity on my feed across all social media. A lot of people are just trying to bash their competition or anyone that remotely threatens them. You know why you never see me speak badly on my direct competition? I don't fear competition, results speak for themselves. How about everyone focuses on the good things going on in the industry rather than just using negativity for clout. I apologize for the rant, but damnnnn it annoys me.
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Erik Requidan retweeted
23 Oct 2023
My Prebid baby is growing up 🥺
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Erik Requidan retweeted
17 Oct 2023
Many takes to be had here. But today mine will be: the internet is NOT free. It's supported by one of the four, pick one:
-Advertising
-Subscriptions
-Commerce
-Donations
17 Oct 2023
🚨 SCOOP: X, formerly known as Twitter, will begin charging new users $1 a year to access key features including the ability to tweet and retweet fortune.com/2023/10/17/twitt…
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Erik Requidan retweeted
5 Jun 2023
Kicking off #OpsNYC, @airgups23 empowers attendees with a framework to call BS on ID solutions*
*He's not saying identity won't work, but more that there's too much BS floating around and no one knows the future. So get educated and get a diversified approach!
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Erik Requidan retweeted
29 May 2023
The rev ops team in the ad tech industry and the Navy Seals fight two very different battles, but we can honor their dedication to bettering their ecosystems.
#MemorialDay #RevOps #leadership
bit.ly/43zTl3V
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19 May 2023
my family taught me to be proud & be humble. Grateful for the recognition & proud to named w. other tremendous AAPI leaders in our ecosystem. Media Tradecraft celebrates w. you all those innovating and evolving the industry. sho…lnkd.in/gTKEFJiM lnkd.in/gGFeMYDe
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19 May 2023
So proud of Gwen Vito Smith #TopWomenMediaAdTech Our partners love working with her and she is passionate about their success. Gwen embodies the supportive and inclusive work culture that is at the heart of Media Tradecraft AdMonsters AdExchanger see you…lnkd.in/gyrGjcTa
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Erik Requidan retweeted
12 May 2023
LUMA's Digital Media Summit is next Tuesday. We have an all-star speaker lineup, amazing content and a few surprises in store, but the real draw is the CEO participants like no other event. I can't wait! docsend.com/view/ea98yhv6u77…
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Erik Requidan retweeted
19 Apr 2023
I appreciate that all three of @AdtechGod ‘s accounts follow me so
closely.
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Erik Requidan retweeted
27 Mar 2023
Here's a guide to advance your career in digital according to @ChrisCon32. ✍️
He discussed his career progression on the @MinorityRPRTPod at PubForum Miami and laid out leadership strategies for elevating your employees.
#DEI #PubForum #leadership
bit.ly/3KabtKM
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Erik Requidan retweeted
27 Feb 2023
Catch the @MinorityRPRTPod hosts, Erik @Requidan and @kerel_cooper, on the mainstage at #pubforum Miami in just two weeks. The pair plans to discuss making strides in ad tech with Chris Contreras.
#PubForum #minorityreport #adops
bit.ly/3Y4y9zM
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24 Feb 2023
"Excellence over success " Jim VandeHei Axios - great share @sarafischer Excellence = healthier, more real, achievable, produces better results lnkd.in/eG5DjF4c
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23 Feb 2023
ROI in DEI is real 💯 Gracias Google 🔦 recognizing & showcasing powerful partnerships & impact Media Tradecraft Justin Hansen Get to know us here 💡 🔛 #GoogleforPublishers lnkd.in/e-fuivav
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22 Feb 2023
tremendous list 💫 shouts 2 AdMonsters Andrew Byrd for highlighting - congrats all especially @kerel_cooper Robyn Green Terry Guyton-Bradley (TGB) @brianleedigital Reginald Hudson, II 🙌
SEE HERE lnkd.in/eBFvJjmf
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8 Feb 2023
AdMonsters Minority Report Podcast LIVE w @ChrisCon32 Chief Customer Officer MNTN PubForum Registration is OPEN See U There! @kerel_cooper @Requidan lnkd.in/eJQu--43
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12 Jan 2023
👑 Control, Cost Realignment, Operational Improvement, Business Outcomes @wayneblodwell 💪 🌟 lnkd.in/e5ZpPRQE lnkd.in/e9jeugHn
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Erik Requidan retweeted
11 Jan 2023
Data path or demand path? The latter is already 4 years old :)
youtu.be/j21WfMULZDU
And for the actual first known appearance of DPO: adexchanger.com/the-sell-sid… by @Requidan
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Erik Requidan retweeted
11 Jan 2023
I see a path forward for the Data Path Optimization TLA :)
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Erik Requidan retweeted
27 Oct 2022
We are still reliving all the fantastic moments from our time at @advertisingweek! Congratulations once again to our clients for taking home some incredible honors for The @adexchanger Awards! Shout out to @MediaTradecraft @Requidan and @GoodLoopHQ @GoodLoopAmy. #awnewyork
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Erik Requidan retweeted
18 Oct 2022
THE 2022 ADEXCHANGER AWARDS WINNERS UNVEILED! Congratulations to the best of the best in the digital marketing and advertising industry. View the winners here: adexchanger.com/go/awards-20…
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#AdExchanger #ADXAwards #AdExchangerAwards #adtech
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