But, Eric, I still don’t get who are the buyers in this fully AI asset-lit OPEN model?
•OPEN partners = agents, investors, institutions, or retail buyers.
•OPEN matches the seller to whichever buyer yields the best outcome.
•OPEN’s role: provide the floor (reserve price) funnel the transaction into its network.
•The profit center isn’t flipping → it’s:
•Referral fees from agents
•Financing attach (mortgages, assumables, title, insurance)
•Platform fees (like a marketplace take rate).