Innovation and AI at AB InBev DTC

Joined March 2020
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Se você gosta ou estuda inovação, segue um fio com alguns textos que escrevi sobre o assunto, tanto no esporte quanto no setor corporativo em geral. 1. Por que toda organização esportiva deve ter um profissional de inovação? medium.com/renova-inova/por-…
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feliperibbe retweeted
We're excited to join forces with @SpaceX to advance the frontier of useful AI. Expect significant improvements to Cursor soon.
SpaceX has exercised the option to acquire @cursor_ai in an all-stock transaction with the goal of building the world’s most useful AI models. For the past few months, SpaceXAI has been jointly training a model with Cursor, which will be released in Cursor and Grok Build soon. We look forward to working closely with the Cursor team to advance our frontier AI capabilities
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feliperibbe retweeted
SpaceX has exercised the option to acquire @cursor_ai in an all-stock transaction with the goal of building the world’s most useful AI models. For the past few months, SpaceXAI has been jointly training a model with Cursor, which will be released in Cursor and Grok Build soon. We look forward to working closely with the Cursor team to advance our frontier AI capabilities
Apr 21
SpaceXAI and @cursor_ai are now working closely together to create the world’s best coding and knowledge work AI. The combination of Cursor’s leading product and distribution to expert software engineers with SpaceX’s million H100 equivalent Colossus training supercomputer will allow us to build the world’s most useful models. Cursor has also given SpaceX the right to acquire Cursor later this year for $60 billion or pay $10 billion for our work together.
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Ainda impressionado como nada disso aconteceu. Que evento absurdo presenciamos na noite de ontem, madrugada de hoje.
UFC Freedom 250 is facing a chaotic weather setup on the White House South Lawn, with a 60% chance of thunderstorms, heavy downpours, and wind gusts up to 34 mph threatening to delay the outdoor fights. On top of the storm risk, brutal D.C. humidity is driving a triple-digit heat index alongside massive swarms of mosquitos and gnats that fighters will have to battle inside the cage. While the venue’s massive 92-foot overhang will keep the octagon dry, a single lightning strike within eight miles will trigger an automatic 30-minute freeze on the entire event.
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Que evento espetacular fez o UFC, produção perfeita na Casa Branca. Não choveu, não teve enxame de insetos... Card entretenimento puro e luta principal das melhores dos últimos anos, com o americano azarão vencendo e tirando a invencibilidade do Topuria. Melhor impossível.
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Que estrutura foda o UFC montou, evento ta lindo demais. Torcer pra dar tudo certo até o final. Card promete.
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feliperibbe retweeted
Re: AI consultants In my decades of experience I have rarely encountered an organization that is well served when third parties implement AI for them in the long term It’s not always the consultant’s fault, it’s just difficult to align incentives. Also, the underlying bottleneck that necessitated consultants to begin with: talent/recruiting issues, organizational stagnation, etc still remains after the consultant leaves. The best situation is when consultants upskill their clients and make themselves obsolete (but incentives are usually not aligned towards this). A common dynamic is when c suite shoves consultants down the throat of their organization in a mad dash to get AI implemented. In almost 100% of these situations, it goes poorly and the victory claimed is superficial: PowerPoints that proclaim “we are using AI to provide value” in board meetings. In reality, there is just a mountain of tech debt and creates further dependency on the consultant (which feeds the next consulting pitch) without fixing the more important underlying issues. I am not trying to throw stones. I say this as someone who has spent a long time as a consultant and have learned this the hard way. AI is too important to wholly outsource especially when your domain knowledge is the alpha. I believe the right way to use third parties for AI is for upskilling, not outsourcing. Also, you should be delegating to agents, not consultants where possible.
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Brasil neste momento está sendo humilhado por Marrocos. Que loucura.
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Vini monstro.
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que loucura.
The US government, citing national security authorities, has issued an export control directive to suspend all access to Fable 5 and Mythos 5 by any foreign national, whether inside or outside the United States, including foreign national Anthropic employees. The net effect of this order is that we must abruptly disable Fable 5 and Mythos 5 for all our customers to ensure compliance. Access to all other Claude models is not affected. We apologize for this disruption to our customers. We believe this is a misunderstanding and are working to restore access as soon as possible. Read our full statement: anthropic.com/news/fable-myt…
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feliperibbe retweeted
We’re teaming up @Palmeiras, the first football club to meaningfully build upon TacticAI: our AI system that can help simulate field scenarios and predict open play dynamics up to 8 seconds in advance. ⚽
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feliperibbe retweeted
Claude Fable 5's progress on hillclimbing APEX-SWE is accelerating exponentially. While other models focus on reasoning over a code base, Claude has unparalleled results at reasoning over Linear tickets, observability logs, Slack messages, and Google Drive files alongside the code base. It completes integrations and observability tasks across multiple apps, surpassing the capabilities of senior software engineers.
Claude Fable 5 takes #1 on APEX-SWE: 65.5% Pass@1 overall. It scores ~18pp higher than Opus 4.8. We tested @claudeai Fable 5 on APEX-SWE which measures whether AI models can do real software engineering work. Fable 5 tops our two APEX-SWE categories: - Integration: 61.3% - Observability: 69.7% The standout is Observability at 69.7%, 26pp ahead of Claude Opus 4.8. It is the first model to clear 50% on the category, and the only one that scores higher on Observability than on Integration. Every other model shows the reverse. Observability has been the bottleneck for every model we have measured. Fable 5 is the first to break it. Congrats to the @AnthropicAI team.
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Introducing Claude Fable 5: a Mythos-class model that we’ve made safe for general use. Its capabilities exceed those of any model we’ve ever made generally available.
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Se isto de fato acontecer, desta vez o Charlinho leva o pescoço do armeno.
UFC 331 LEAKED FIGHTS : Alexander Volkanovski vs Movsar Evloev as the main event. Charles Oliveira vs Arman Tsaruykan as co main. Quillian Sallikid vs Matheusz Gamrot as featured fight.
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feliperibbe retweeted
Your margin is my opportunity: AI version… The biggest surprise of 2026 is that the capability gap between the best open-weight/source models and the best closed models has narrowed much faster than the pricing gap. The pricing gap remains enormous while the capability gap is quite narrow. What does this means in practice? For a company consuming 1 billion input tokens and 1 billion output tokens per month: GPT-5.5 Pro: ~$105,000 Claude Opus 4.8: ~$30,000 DeepSeek V4 Pro: ~$5,220 DeepSeek R1: ~$2,740 I asked ChatGPT what it thought about this and it answered as follows: “If I were building a company today, the economic frontier would look roughly like: DeepSeek V4 Pro / R1 for high-volume inference. Claude Opus for premium agent workflows where reliability matters. GPT-5.5 Pro only for workloads where its incremental capability demonstrably produces enough business value to justify a 20–40× token premium.” Most CEOs have no idea that, instead of this nuanced approach, their teams are running amok internally by picking the most expensive models in most cases and burning through massive budgets with zero governance, audit ability and control. As control planes like our Software Factory become more standard, you can expect the run rate revenue growth of the frontier labs to go down meaningfully and the revenues of the open models to skyrocket. Why? Because we can implement the nuanced approach above and be agnostic to model - instead focusing on customer intent, model task and cost management among other things.
Quite a week for open-source AI. Especially American open-source. Nemotron 3 Ultra is the most important release in quite some time. And some really cool RL and fine-tuning work from Harvey.
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Today, Anthropic engineers on average ship 8x as much code per quarter as they did compared to 2021-2025.
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essa vai pegar fogo. Pqp!
Jun 3
PEREIRA vs GANE [ #UFCWhiteHouse | SUN JUN 14 | LIVE on @ParamountPlus ] [ Title fights presented by @CryptoCom ]
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João Fonseca fenômeno demais, pqp.
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Teria vaga no seu time?
Atlas hits a perfect rabona. Even on the simple kick, the follow-through mechanics look so human. Hyundai is an official sponsor of the FIFA World Cup. They're using Boston Dynamics Atlas as the branding hero. Hyundai has a controlling stake in Boston Dynamics.
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Um clube como o Flamengo jogar pra 32 mil pessoas é uma falha gravíssima dos profissionais responsáveis por matchday e sócio-torcedor. Não há desculpa. Aliás, não lotar o Maracanã todo jogo não deveria ser aceitável. Dá pra fazer. Há 2 anos escrevi como medium.com/renova-inova/est%…
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Mas se mesmo assim forem contra, um simples sistema de pontos, no qual pontua quem comparece a jogos de baixa demanda e esses pontos os colocam em posição de privilégio para comprar ingressos em jogos de alta demanda já ajudaria a aumentar bastante a ocupação do estádio.
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Mas pra isso tem que ir além de fazer o que sempre foi feito. Falamos muito do futebol brasileiro em campo, de estrutura de estádio, gramado, arbitragem... mas fora de campo ainda temos muito a evoluir, mesmo em clubes bem geridos.
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