Shopify is wild:
- Their core product team bans KPIs
- They optimize for churn
- They keep multi-year holdouts for every experiment
- The product roadmap is driven not by metrics and goals but by intuition, taste, and a 100-year vision from
@tobi
- They now power over 10% of all U.S. e-commerce
- Last year's GMV of $235B is equivalent to the economy of Finland
I sat down with Archie Abrams (
@archieabrams), VP of Product and Head of Growth at
@Shopify—where he leads a 600 person growth org across product, design, engineering, data, ops, and growth marketing—to discuss:
🔸 Why Shopify optimizes for churn
🔸 Why the core product team avoids metrics-based goals
🔸 How they structure their growth team
🔸 Why they keep multi-year experiment holdouts
🔸 The benefits of not having a CMO
🔸 Lessons learned about integrating sales into a product-led growth model
🔸 The power of discounting as a growth lever
🔸 Much more
Listen now 👇
- YouTube:
youtu.be/Vlph3dn4jnU
- Spotify:
open.spotify.com/episode/3vU…
- Apple:
podcasts.apple.com/us/podcas…
Thank you to our wonderful sponsors for supporting the podcast:
🏆
@tryExplo — Embed customer-facing analytics in your product:
explo.co/lenny
🏆
@hiDovetail — The customer insights hub for product teams:
dvtl.link/3Za7aa0