My new pet goblin! Love the spritesheet and hatch skill! Look how adorable he is when he fails...not that he ever would fail

The Google Search Console link report is finally fixed, after a few weeks of having stale/broken data seroundtable.com/google-sear…

I'm an absolute sucker for swag socks, thx @semrush

Big news for local businesses📍 You can now link your @GoogleMyBiz Profile directly to Google Analytics 📣 Track local interactions, calls, bookings, & direction clicks right in GA for a complete, cross-channel view of your performance. Stay up to date → goo.gle/4xsqNsU

Holy snikes. ChatGPT has dramatically increased the number of fan-out queries they're using. I'm now seeing instances of prompts that trigger 30 fan-out queries.

Me, when my tokens refresh

I'm in my next chapter, and with AI, the constraints are gone. I'm being bolder and dreaming bigger than ever. Here's the latest, plus a sneak peek at the new site I'm building. Even there, I'm reimagining how websites could work and what is useful. patrickstox.com/anthropic-pr…

Well, that's enough ChatGPT for me today

Heads-up, two new updates from Google in their docs. First, Google just updated it's "Do you need an SEO" page in the documentation with mentions of "Optimizing for generative AI". It now contains guidance advising site owners to check if advice on optimizing for AEO/GEO aligns with its new guidelines. The page also says to make sure any tools you use are aligned with Google's guidance. "If they have advice on optimizing for AI experiences (also known as "AEO" "GEO" services), is their advice aligned with Google Search's official guidance on optimizing for generative AI features?" developers.google.com/search…

Give them a GEO report in Google Search Console. Remove click data. Remove queries data. Skip the API. Watch them spend the next six months reverse engineering it.

Like it or not, your website almost certainly now has more bot visitors than humans. Latest Cloudflare data: - Bots: 57.4% - Humans: 42.6% Let's call it a tax. While Google/AI companies monetize all your website data, you still pay the hosting bill

We're launching Search profiles, a new way for publishers and creators to shape their presence on Search. Search profiles are a dedicated, shareable space to highlight content across social media, video and news platforms, and help audiences find accurate and up-to-date information about sources on Search.

New AI reporting features finally coming to GSC. Reporting on impressions and not clicks says a whole lot here 🫠 But yes, grateful to have any AI reporting at this point 🙏🏽 developers.google.com/search…

Now THIS is how you use AI for SEO! --> How a ‘client brain’ gives AI the context SEO work needs searchengineland.com/client-…

SEO is at a new all time high in Google Trends, LET'S GOOOO!!

The Google May 2026 core update hits big time yesterday, Saturday, May 30th - this is turning out to be a big Google algorithm update seroundtable.com/google-may-…

I felt a disturbance in the SEO force this morning. It shook me a bit... I immediately knew that millions of sites started publishing llms.txt files and markdown files. And that happened recently. I knew I must reach out to Yoda... ;) OK, it wasn't the force... it's that I realized the AIOSEO plugin used by 3M site owners now *automatically* creates llms.txt files and then markdown files for each post. Yes, that means tons of sites are publishing those files now and I would bet most don't even know it. The feature is ON by default. It's easy to disable, but again, most don't even know that's happening. Oof. aioseo.com/docs/how-to-creat…

.@Dixon_Jones has released a new proposed open standard for delivering knowledge to AI systems called EntityMap.

Big SEO News: Google has officially posted an "LLMs.txt" page to the Chrome Developers site. "Without this file, agents may spend more time crawling the site to understand its high-level structure and primary content."

Prepare your site for AI agent interaction with Lighthouse → goo.gle/3ReK3JD If you want AI agents to actually navigate your site properly, the new experimental audit in Lighthouse lets you see: ☀️ Discoverability for AI agents ⚡ WebMCP integration 👀 AI accessibility #GoogleIO

Thx @ChatGPTapp! Maybe the pen is mightier than the prompt