The consumer health industry created a new type of patient.
Companies sell you hundreds of biomarkers, sleep scores, readiness metrics, and genetic tests. Market it like they're giving you answers. Then leave you with a dashboard and a disclaimer.
They did all of this because nobody else was. The system never anticipated what they needed. And when they bring it to a 12-minute appointment, the healthcare system has no idea what to do with it. The system wasn't designed for prevention. It was designed for throughput.
I worked in NYC hospitality for a decade. We treated a wrong glass of wine like a crisis. Healthcare doesn't just miss the details. It hands you the menu, the kitchen, and the bill, and tells you to figure it out. In any other service industry, this would be a failure. In healthcare, it's normal.
The physician wants to help, but they're limited by 12-minute appointments, documentation requirements, and a system that rewards volume over time spent with patients.
So patients become their own project managers. Coordinating specialists who don't talk to each other. Pasting labs into ChatGPT. Cross-referencing biomarkers against PubMed. Building spreadsheets to track trends nobody asked about.
Most patients aren't trained to interpret any of this. They know that. But they're grasping because nothing else is available. It's exhausting. Not just logistically. Emotionally.
People are ready for prevention and personalization. Physicians want to deliver it. The science supports it. The system isn't set up for any of them.