The costume designer for F1 could have picked literally any luxury brand in the world.
Instead, Brad Pitt wore a shirt made using Tangaliya, a 700-year-old weaving technique from Gujarat. That's the kind of thing that gets my attention.
Every tiny dot on that shirt is hand-twisted into the weave, and the people behind it didn't hide the process, they built it into the product.
Most brands sell a story. In a world chasing fast fashion, this Make in India brand proves that craftsmanship, transparency, and patience still have a place on the global stage.