Branded content combines the authenticity of content with the scalability of paid media - plus it outperforms nearly every other advertising medium for driving brand lift simplereach.com/content/why-…
Earned media plays an important role in successful advertising in more ways than one. Our founder, Eddie Kim, writes more on the topic here:
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Will big TV ad budgets find their way online? Our founder, Eddie Kim, explains how IGTV and digital long-form videos have potential to make brands shift investment.
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Influencer marketing and branded content aren’t that different - 3 key strategies show the integrated future of brand marketing.
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Adidas takes a totally new approach to their World Cup advertising with a global video campaign with 56 different A-listers.
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Branded content has more potential than just driving brand awareness and immediate conversion - it has long-term SEO impacts as well.
simplereach.com/content/how-…