I just read an expert's idea of a "5 yr plan for startups". More theoretical tosh! As a founder you need to be out in much less than 5 yrs, sat on the beach with a piña colada, and planning your next startup.
Let's be honest, for most founders, if you are still in at the 5 year mark, you've probably missed the exit ramp and are a zombie startup, kidding yourself you're still capable of "scaling" and reaching mythical unicorn status.
The speed of startups in this mad new AI-backed world means, if the business is doing well at 2-3 years, you should find someone bigger who knows how to launch it into the next orbit. For most founders, this is not you.
Exit at 2-3 years. Low £millions. Go again. Repeat until the care home calls.
Oh, and by the way, that exit money needs to be hard cash. And it goes to founders only - no investors to take any cream off the top.
If you spent 6-12 months of those 2-3 years faffing about finding an investor, then you've wasted the most critical period of a startup's early life.
You can disagree all you like, and spend half your days on here, talking the talk and arguing with AI-written posts.
The startup process is simple: Build, sell, sell-out.
If any part fails, then pivot or find a new idea, and go again.
JFDI !