building brands & products in sports for 20yrs; leading product design @overtime @overtimeelite et al; fmr host @makersofsport ('14-22); 3x dad; kentuckian

Joined June 2007
183 Photos and videos
Pinned Tweet
Type x @Titans — a fun lil series of wallpapers for the crew in Tennessee. Always fun to push the style guide's limits and design with type. #WallpaperWednesday
7
4
123
t/a martin retweeted
🚨FACT: Countries that call is “soccer” are undefeated so far in the World Cup: Canada, USA, Australia
135
314
8,556
284,496
t/a martin retweeted
Levi’s is now using this “wrapped” logo as their Instagram profile pic 😄
As it wasn't an official sponsor of the FIFA World Cup, Levi's was asked to hide its logo on Levi's Stadium (Santa Clara, California). And they did it in the smartest way possible. #WorldCup #FIFAWorldCup #Levis
142
3,965
89,047
8,403,450
Proud of the digital product team for the hard work helping Community & Social teams at OT move from a past Google Form to bespoke, interactive Dream Tryout signup experience for our basketball loving fans.
One of my favorite events of the year is BACK‼️ Sign up here: dream-tryout.overtimeelite.c…
1
1
3
177
We compressed 20 Google Form inputs to 10 screens with interactive animations and shaders all designed via our OTE design system in Figma, connected to our custom back-end CMS, and front-end coded via Claude.
2
55
t/a martin retweeted
SMU is launching a crypto coin in 2026. Excited to learn about their pivot to AI in 2031.
Mustang Partners has announced an innovative partnership with Krida to launch Mustang Coin. ➡️ bit.ly/3SgDKWg
8
13
381
80,112
t/a martin retweeted
May 29
AI is making kids dumber. It should be making them geniuses. Introducing Koji, the first AI tutor that gets kids to actually think. 👇
2,180
1,268
12,213
4,832,801
t/a martin retweeted
One of my biggest problems with USL is that a lot of their “youth movement” is just giving players a token call up to the squad for a game or two in their senior year of high school. There’s no actual effort to develop them into productive players for that first team. Now maybe some of them simply aren’t good enough to play earlier and they really can’t even sit on the bench anywhere near on merit until they’re 18, but I think that’s a little bogus to begin with. Also, if it’s true then it points to big issues with USL’s player developmental model that the young players are a prop to give good PR to the club and not actual players with any sort of chance to make it at the club.
6
1
27
3,623
t/a martin retweeted
One of the best food cities in the nation 🤤
34
71
629
81,881
Smh this is exactly what we wanted to see
HBO director says Reyna-Berhalter drama ‘too complex’ for USMNT documentary awfulannouncing.com/soccer/h…
194
t/a martin retweeted
May 24
When Main Street culture started to fade, we lost so much of our societal fabric Window shopping, side walk conversation, the support of small businesses Threads that held us together even if we took them for granted
12
54
482
18,331
t/a martin retweeted
I can’t stop thinking about this post. If you do one thing today, I encourage you to give it a thoughtful, thorough read… And then commit to never living your life this way. Life has wasted success on the people described in this post. It really is completely pathetic. They say that comparison is the thief of joy - look no further than this post for validation it is indeed true. On their deathbed they will realize they have lived their life completely wrong. Don’t let it be you.
May 16
The vibes in SF feel pretty frenetic right now. The divide in outcomes is the worst I've ever seen. Over the last 5yrs, a group of ~10k people - employees at Anthropic, OpenAI, xAI, Nvidia, Meta TBD, founders - have hit retirement wealth of well above $20M (back of the envelope AI estimation). Everyone outside that group feels like they can work their well-paying (but <$500k) job for their whole life and never get there. Worse yet, layoffs are in full swing. Many software engineers feel like their life's skill is no longer useful. The day to day role of most jobs has changed overnight with AI. As a result, 1. The corporate ladder looks like the wrong building to climb. Everyone's trying to align with a new set of career "paths": should I be a founder? Is it too late to join Anthropic / OpenAI? should I get into AI? what company stock will 10x next? People are demanding higher salaries and switching jobs more and more. 2. There’s a deep malaise about work (and its future). Why even work at all for “peanuts”? Will my job even exist in a few years? Many feel helpless. You hear the “permanent underclass” conversation a lot, esp from young people. It's hard to focus on doing good work when you think "man, if I joined Anthropic 2yrs ago, I could retire" 3. The mid to late middle managers feel paralyzed. Many have families and don't feel like they have the energy or network to just "start a company". They don't particularly have any AI skills. They see the writing on the wall: middle management is being hollowed out in many companies. 4. The rich aren’t particularly happy either. No one is shedding tears for them (and rightfully so). But those who have "made it" experience a profound lack of purpose too. Some have gone from <$150k to >$50M in a few years with no ramp. It flips your life plans upside down. For some, comparison is the thief of joy. For some, they escape to NYC to "live life". For others still, they start companies "just cuz", often to win status points. They never imagined that by age 30, they'd be set. I once asked a post-economic founder friend why they didn't just sell the co and they said "and do what? right now, everyone wants to talk to me. if i sell, I will only have money." I understand that many reading this scoff at the champagne problems of the valley. Society is warped in this tech bubble. What is often well-off anywhere else in the world is bang average here. Unlike many other places, tenure, intelligence and hard work can be loosely correlated with outcomes in the Bay. Living through a societally transformative gold rush in that environment can be paralyzing. "Am I in the right place? Should I move? Is there time still left? Am I gonna make it?" It psychologically torments many who have moved here in search of "success". Ironically, a frequent side effect of this torment is to spin up the very products making everyone rich in hopes that you too can vibecode your path to economic enlightenment.
138
267
4,899
534,775
t/a martin retweeted
“Tell him to enter the password he knows is correct. Inform him it is incorrect. Invite him to reset it. Watch as he enters the password he believed it to be all along. Then tell him he cannot use it… because it is his current password.”
218
4,332
47,440
1,052,196
t/a martin retweeted
Ordering a Pizza for Delivery 1995 – You call – You order in 2 minutes – It arrives in 30 minutes 2005 – You go to the website – You customize it – It arrives in 45 minutes 2026 – You download the app – You create an account with email verification – You add your address with a PIN on the map – The map can't find your street – You add it manually – You select a pizza – The ingredient you want has an extra charge – You add a card – Payment error – You pay with another method – "Your order will arrive in 85 to 140 minutes"
780
2,860
22,667
2,591,082
Had fun this weekend collaborating w/ my oldest son @coltontmartin on a college ⚽️ recruiting website for him using Figma & Claude Code. Love working w/ my kids and pushing new creative tech on them. All three are so creative making dad proud. coltonmartin.com
1
3
246
t/a martin retweeted
me as i read 40% of what claude wrote back and type in “continue”
180
1,051
20,164
546,773
t/a martin retweeted
Every time 🤣
103
725
8,342
516,643
t/a martin retweeted
Claude Design: Gets announced. AI bros: DESIGNERS COOKED! Anthropic: Hiring more designers at $400K /year
70
155
2,141
88,507
t/a martin retweeted
The role of a designer is slowly changing to explaining why we shouldn't build this AI prototype a team-member created.
43
80
1,286
55,822
t/a martin retweeted
designers are dead. figma is dead. ai ate your job. design is over. bruuuuuuh, every two weeks, same shitposts. my block button has never been busier. meanwhile: for the first time in 12 years the tools actually keep up with my thinking. iterate in minutes, explore 10 directions where before you had energy for two, create design tool by yourself. the golden era of design isn’t coming. it started. express your vision and create something new, bro (maybe social media content is dead? asking for the guys writing “design is dead” every two weeks lol)
74
173
1,629
65,188
t/a martin retweeted

73
471
2,472
588,394