Head of #SportsBiz @KisweVideo 🎥 Media x tech advisor. Taught: @NorthwesternU @UChicago. Ex: @Comcast, @NBCSports, @AOL, @Orioles TV/HTS, @AP #GMU #SportsTech
Joined April 2008
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2,273 Photos and videos
The real media model for IP owners:
➡️YouTube = top of funnel, brand exposure, reach
➡️DTC = where you convert anonymous viewers into known fans
Drive traffic from rented land to owned land.
*That's* where *time spent* becomes a monetization roadmap.
Worth your time. @HowieLongShort column. johnwallstreet.com/p/world-s…
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All of this. And before the quiet work. Practice the quiet mind. Walk without a podcast. Sit without a screen. The courage to build unseen starts there.
May 18
Major life hack: Quiet progress. Learn to work without validation. No announcement. No hype. No applause. Build when nobody’s watching. Write when nobody’s reading. Train when nobody’s cheering. It doesn’t take talent. Just courage. Quiet progress creates loud results.
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In cable, non-sports subs were the hidden tax. They made sports rights economics work. Strip that away and the DTC equation gets exposed: who absorbs escalating rights fees? Ultimately, fans. The industry has to solve for that. For everyone’s sake.
May 15
Maybe i was only off by a couple years 👍 For all sports media rights there are 2 questions
1. Will the streamer add and retain enough subs to pay for the package ?
2. As rights fees escalate, how much will streamers have to increase their prices every year
If you don't add and keep enough subs to offset the rights fee increases, you have to raise your prices
Yes you can sell ads And most likely rates will go up, but there will be uncertainty there as well
Which leads to the question:
Has anyone tried to predict what the streaming subscription costs to consumers will be in future years ?
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Everyone’s chasing clips. Len Kasper followed the music—literally. Figuratively. Cubs TV to White Sox radio. For some play-by-play guys, the mic was always the main stage. 🎙️🎸 @JeffAgrest tells it exactly right in @Suntimes mrf.lu/Yy-1 #SportsBiz
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Most people think #NFL schedules games. It doesn’t. It schedules attention—and uses AI to do it at scale across 272 games, 9 broadcast partners, and zero-sum media landscape.
Proof: Bears-Packers wild-card, flexed to Sat. night on Amazon Prime Video. 31.6M streams. Most-streamed game in NFL history.
The broadcast window is the product.
Great piece by @JaynaBardahl.
(h/t @mattvwinkler) #sportsbiz
nytimes.com/athletic/7277009…
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Sports. ❤️
#GoHabsGo
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Camden Yards in lede. Already hooked.
Started my career at Orioles RSN doing distribution local ad sales. That backstop was inventory we actively thought about.
Excellent research x ballpark-by-ballpark visual treatment is genuinely brilliant. Nice work @JacobFeldman4. 👏
Assigning this to every #sportsbiz professor I know recommending to every undergrad x grad student I work with. Required reading on team x media revenue generation.
Some people are using AI to automate their daily work tasks.
Naturally, I used it to help me visualize just how many ads have been added behind home plate at each MLB stadium over the last 10 years.
Results (and interactive web-page below) ⬇️
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Side note from my Orioles RSN days: we deployed a robotic camera — joystick-operated outside the production truck — built to track balls in flight.
Great imagery first, sponsorship upside second. That balance still matters.
Virtual inventory has exploded the revenue model but @JacobFeldman4's ball-disappearing moment is the tell. You can't monetize a viewing experience you've already degraded. The backstop is a $1.9B asset only as long as the fan stays engaged.
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Flagging this for my fellow #sportsbiz adjunct professors. Bring this into the classroom.
Rich revenue conversation starter for students. Real data, real examples, real stakes.
Paging: @jimmylynndc @martyconway @mattvwinkler @PaulPabst @ConvergenceTR @joefav @ScottStanchak @scottyschiller @jon_greenberg @greenmead @adamrgrossman @_JaySharman @CU_SPS_Sports @GeorgetownSIM @NorthwesternSPS
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The idea you don't share can't change your career.
@NickFriedell pitched an ESPN exec on city-specific sports sites. Within a year, ESPN Chicago launched. When he pursued a role at ESPN 1000, he showed the PD that email — connecting the dots between his idea and the opportunity.
Right idea. Right time. He sent the email.
"Shoot your shot."
h/t @jongreenberg 🎙️ @kfishbain #SportsBiz #CareerAdvice
May 7
Did @NickFriedell come up with the idea for the ESPN local sites? Who’s to say, but it’s a big part of his origin story…
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The email got him in the room.
His reporting kept him there.
@NickFriedell built a Bulls beat following, local to nat'l, on relationships x authenticity. People share real stories with people they genuinely like respect.
And when you put Nick alongside @jongreenberg at then-ESPN Chicago? That genuine chemistry x banter between two elite storytellers, bylines to Twitter, is exactly how you grow a city site audience into something real.
Watched both of them hone their craft in real time. Special to witness.
That's not a tactic. That's character.
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Will Wright (@willyvideo) is a builder.
@BKBBareKnuckle just named him COO — and if you know Will, you know the operation is about to get sharper.
Content, distribution, media rights, global expansion. Right person, right moment. Congrats brother.
#BKB #BareKnuckle #SportsBiz (@sportsvideo)
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More on Will's mandate here — distribution, DTC, storytelling, fighter development. Full story on @sportsvideo.
#BKB #BareKnuckle I @bkbbareknuckle @willyvideo
sportsvideo.org/2026/05/01/b…
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T.K. Gore retweeted
May 3
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Organic content builds fandom.
Paid media builds reach.
They're not the same thing.
The Dodgers generated $101M in social media value last season via organic content alone.
When the content team stops being a support function and becomes the revenue driver, everything changes.
We're there.
(@MazzNYC @SBJ) #SportsBiz #MLB
sportsbusinessjournal.com/Ar…
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EURO-TO-CHAMPAIGN STEP:
One Serbian rep, Four Final Four starters, zero campus visits 🥂
(@Alex__Schiffer @FOS)
frontofficesports.com/how-ni…
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