Specializing in analytics and intelligence. An apex predator of data that is full of insights and wit. Beware of Dino jokes.
Joined March 2016
- Tweets 6,669
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1,243 Photos and videos
3 Jun 2025
Enjoying the Marketing Analytics Summit this week. Always amazed how nobody spots to dinosaur.
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30 Mar 2025
It’s been a long time since I’ve been able to escape and relax.
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24 Mar 2025
Brand experience has sure changed. From a destination experience stimulating the senses to a transactional one that streamlined convenience.
23 Mar 2025
Life in the 1980s 🧵
1. McDonald's in the 80s compared to today
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7 Sep 2024
Enjoyed a fun session on people management of data folk with @MoeMKiss
It’s an entirely different job
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7 Sep 2024
Session board is open. Let the fun begin @MeasureCamp with all of my analytics friends!!
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27 Aug 2024
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21 Aug 2024
“We need Governance” within your org is really just a fancy way to say “We recognize that there’s a problem but we don’t want to fix it”
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20 Aug 2024
There actually is such a thing as “too much data”
Every tool touts having the best data or integration capabilities. In the end, you’ll find your org is overloaded with different datasets, definitions, and unclear connections.
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25 Jul 2024
I made the mistake of flippantly using the terms p-value and z-score as something that would not be surfaced to end-users’ dashboards and it derailed the conversation into “we should score things!”
🤦♂️
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23 Jul 2024
Chat GPT explained:
It’s like a politician. It will give you an answer but that does not mean it is true or even relevant. It is up to you to figure it out.
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19 Jul 2024
API is the new magic phrase.
-Let’s get the API for that
-This vendor has an API for us
-Just sync it with an API
As if there is no QA and that the data actually makes sense, conforms to attribution rules sets, and documentation is clear.
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15 Jul 2024
Lost power for 10 seconds. In other words, just long enough to need to reset all clocks.
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