A design studio for frontier innovation.
Joined March 2015
- Tweets 70
- Following 230
- Followers 165
- Likes 302
22 Photos and videos
UME retweeted
Mar 5
google trends doesn't lie
@aztecnetwork rebrand crushed
just going to leave this here for future reference when ppl try to explain to me that brand isn't important
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UME retweeted
Mar 8
My wish for International Women’s Day:
Look around the room and question who is there.
If you find yourself in a room, on a cap table, board, or team - and there are no women, or very few, make note and try to change it.
Ask yourself why and be ok following the answer to its uncomfortable conclusion.
It’s not normal for women to be treated like endangered species at work.
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Mar 5
Just another indicator of the importance and impact of brand.
Mar 5
google trends doesn't lie
@aztecnetwork rebrand crushed
just going to leave this here for future reference when ppl try to explain to me that brand isn't important
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Feb 23
The biggest mistake a marketer can make: treating brand as decoration.
It's essential infrastructure. Invest like it.
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Feb 23
Solid marketing, PR, and comms advice for founders from @HereNowEve, @cryptokelley, @heygal_z @Jennasis: youtube.com/watch?v=TH64pwmg…
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Feb 10
LF(GTM) at @EthereumDenver!
Join our co-founder @HereNowEve friends @cryptokelley, @Jennasis, and @heygal_z for founder-focused session on brand strategy, marketing, and PR.
You'll leave with:
A better understanding of where and how to invest in your marketing stack
How strategic storytelling helps your project accelerate and scale
What you can do to build your project (and personal) brand BEFORE hiring marketing/branding/PR support
What you should be doing leading up to a major launch moment
We're psyched! Add to cal here: addevent.com/event/wtjm2grcv…
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19 Dec 2025
Big year for us:
Helping @aztecnetwork, @SiaFoundation, @ensue_ai (and some stealth friends) rebrand and launch
Traveling to Denver, Singapore, and Buenos Aires
Making new friends and getting to hang out with new ones
And now it's time to rest. See you in 2026!
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11 Dec 2025
Lots of end of year announcements on the timeline, but we're really excited for this one.
After 8 years as a collective, our existing brand didn't quite fit.
It reflected our values, depth and craft, but didn't speak to what we're most interested in: decoding and commercializing complex emerging tech.
So over this fall, we built a brand that matches our bold, provocative, and technical approach to design and strategy.
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11 Dec 2025
Check out our fresh new brand world at umedesign.co 🧡💛🩵🖤
This also includes some ~fresh~ new work for our friends at @aztecnetwork, @SiaFoundation, and @o1_labs: umedesign.co/work
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11 Dec 2025
We're rebranding experts, but it hits different when you're in the client seat. Grateful for the process and what we've built together.
Credits:
@snehasanks on brand design
Christie Ha on UX/site design
@ferroshious on gfx
@stoprequiring on dev
@racecarr on copy
@HereNowEve and @madamjeechang on strategy
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11 Dec 2025
A good morning for the extended UME fam! Congrats @yeahyeahyee!
11 Dec 2025
congrats to @aesopsolo for winning designer of the year in the 2025 crypto awards
if you voted for any of the top 3 be sure to claim your rewards on JokeRace
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11 Dec 2025
Congrats to UME partners @aztecnetwork and @o1_labs!
9 Dec 2025
Talent Titans 2026: Top 100 employers list is OUT
Huge congrats to the winners - pushing web3 culture, pay & innovation forward
@aztecnetwork @hackenclub @aave @phantom @TenderlyApp @o1_labs @lifiprotocol @OPLabsPBC @krakenfx @MessariCrypto @Consensys
calyptus.co/talent-titans
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25 Nov 2025
Had the absolute best time at @shefiorg's Lion's Table. Old friends x new friends forever.
ty @maggielove_ and @jonwu_ for the invite. Can't wait for the next one!
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