Making digital marketing a better industry through credible, digestible and applicable education.
Joined January 2018
- Tweets 4,375
- Following 1,439
- Followers 2,192
- Likes 10,739
1,432 Photos and videos
U of Digital retweeted
May 22
Why doesn't LinkedIn have a simple LLM for search? It's 2026! And they double down on it by blocking external LLMs. They triple down on it by having the shittiest search. Embarrassing.
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May 21
⚡️Stop Starting With The Tools...
Scott Brinker @chiefmartec joins Shiv & Myles to break down why most AI projects fail before they create business value. Most teams start with, “What can this tool do?” Scott says that’s backwards. Start with who your best customers are, what they buy, and where your strongest margins come from, then work backward into the technology.
Full Episode Here:
🌐 Spotify: lnkd.in/gxwtRfzN
🍎 Apple: lnkd.in/gya3zP_i
📺 YouTube: lnkd.in/gyRCKa6Z
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May 19
⚡️AI Agents Don’t Fix Context Problems...
Most companies still assume humans will bridge the gaps between systems.
A sales rep catches the mistake.
A customer service agent explains the missing context.
An account manager smooths things over.
But as Agents start talking directly to Agents, those human checkpoints are disappearing.
Scott Brinker joins Shiv & Myles to break down why context engineering is becoming one of the most important problems in AI infrastructure, marketing ops, and customer experience.
🎧 Full Episode:
🌐 Spotify: open.spotify.com/episode/3Y2…
🍎 Apple: podcasts.apple.com/us/podcas…
📺 YouTube: youtu.be/asLp0P1KJlU
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May 6
YESSSS!
May 6
And we are going to Chicago…..
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May 6
Well la dee da
May 6
Big announcement tomorrow.
Your support will be greatly appreciated.
👀🚀
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May 4
HONOR YOUR GOD!
May 4
Please for the love of AdTechGod stop reflecting!
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May 4
Them’s the rules 🤷♀️
May 4
Starting tomorrow, everyone must immediately stop “reflecting” on their time at Possible.
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Apr 30
Claude even before Coffee...
🍎 Apple:podcasts.apple.com/us/podcas… 🌐 Spotify:open.spotify.com/episode/4Sj…
📺YouTube:youtu.be/3xebJ55XUWA
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Apr 29
Get Busy Living or Get Busy Dying...
Full Episode:
🍎 Apple: podcasts.apple.com/us/podcas…
🌐 Spotify: open.spotify.com/episode/4Sj…
📺YouTube: youtu.be/3xebJ55XUWA
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Apr 22
FILL THIS OUT
Apr 20
HOT TAKES!!!
Hi everyone, we are back with Hot Takes at Possible and if you’re interested in being interviewed, please fill out the form below.
We have a limited number of spots. Once selected we will reach out with scheduling.
docs.google.com/forms/d/e/1F…
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U of Digital retweeted
Apr 17
Totally agree @ReeseW! Check out @UofDigital's AI Accelerator! We're offering 20% off right now for the May run. Use promo code EarlyBirdsLearnAI. If you DM me I'll give you an even better discount.
uof.digital/ai/accelerator/#…
#KnowledgeIsPower #WomenAheadOfAI
Reese Witherspoon is braving backlash and doubling down on urging women to learn how to use AI tools:
“The AI revolution has begun, and I need to learn as much as I possibly can about AI and share it with all of you. Also, FYI: the jobs women hold are 3x more likely to be automated by AI, yet women are using AI at a rate 25% lower than men on average. We don’t want to be left behind. So…do you want to learn with me?”
variety.com/2026/more/news/r…
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U of Digital retweeted
Apr 16
People often ask me what it’s like working with @aripap …
Here’s a glimpse into my life.
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U of Digital retweeted
Apr 15
Breaking News 🚨
I just sat down with @TimVHook , CEO at @viant_tech and @NowhereLikeNow , CEO at @TVisionInsights to chat about Viant's acquisition of TVision and what they’re aiming to build next and most importantly.. why?
We cover everything from how attention metrics are shaping media buying and where TV measurement could be heading next.
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