The Brand Outcomes Measurement Platform
Joined August 2012
- Tweets 815
- Following 792
- Followers 745
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323 Photos and videos
Upwave retweeted
7 Sep 2023
Join @Upwave's next industry event - Women in Media and Ad Tech - with highly impressive, C-level advertising execs from @Netflix, @Hearst, @integralads, and @SheKnowsMedia. We have quite a panel of heavy hitters!
upwave.zoom.us/webinar/regis…
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Based in San Francisco? Join the #Measurement & #Attribution workshop with @LiftLabInc's Jon Lorenzini and @upwave's Jon Stewart, where they'll break down the current strategy and methodologies for measurement across channels. Register now: bit.ly/3JyKFmU
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Have you had a chance to read our new report in partnership with @TVisionInsights? Learn how Attention impacts Brand Lift now! #brandlift #attention info.tvisioninsights.com/tvi…
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Read our new report, in partnership with @TVisionInsights, quantifying the correlation between TV campaigns’ eyes-on-screen Attention and its real-world impact on key brand metrics. #brandlift #attention info.tvisioninsights.com/tvi…
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Upwave retweeted
13 Jul 2022
"We could have built it ourselves, sure. But ... CD-as-a-Service makes it easy to automate testing and deployment." @Upwave Chief Architect Christopher Baldwin.
Read the case study 🔎 bit.ly/3QDvB9d #CustomerSuccess #ContinuousDelivery
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ICYMI: We're featured in the latest: Innovations in Measurement report by the @VABintel. Check out the full report below to understand how a leading eyewear company made their brand advertising more impactful with Upwave. upwave.com/vabreportq2022/
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Upwave retweeted
22 Jun 2022
Chris Kelly, CEO of @upwave has some really interesting and forward thinking views about measuring the top of the funnel - new keyword of the future - “Micro-cohorts”. This one may stick!
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There's still time to meet with the Upwave team in Cannes! Meet with us over rosè and be entered to win a free pilot campaign measured by Upwave - more details at: upwave.com/canneslions22/
Heading to the South of France? So is team Upwave! Schedule time to meet live during Cannes Lions or request a demo virtually during the month of June and receive a bottle of rosè on us! PLUS—you’ll be entered to win a pilot campaign measured by Upwave. upwave.com/canneslions22
In honor of the upcoming ad tech extravaganza in the south of France, meet with Upwave during the month of June —live at Cannes or virtually via zoom —and get a bottle of rosè, on us! Plus, be entered to win a free pilot campaign measured by Upwave. upwave.com/canneslions22/
Upwave retweeted
7 Jun 2022
Principal Product Manager Stephen Atwell joined Christopher Baldwin of @Upwave for the keynote session at #cdCon today!
Plus we announced we're making production-grade #ContinuousDeployment available to all users of #Kubernetes!
Dive into our #CDaaS now: bit.ly/3NBwU6w
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Learn more about our Founder & CEO @chriskelly and his journey in the tech industry in the latest from MarTech360 below! martech360.com/interviews/ma…
Check out Upwave CEO @chriskelly on @cmo_alliance's #podcast! Chris talks through the importance of brand analytics and how CMO's can address, and improve the issue of fragmentation in brand measurement. Listen for free here 👇 cmoalliance.io/cmo-convo-fix…
Read the latest from @Digiday to learn why Upwave CEO Chris Kelly thinks "Currency and measurement are not mutually exclusive." #measurement #currency
digiday.com/marketing/suppor…
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@Upwave's @chriskelly joined a panel with @Crackle_TV at today's OTT.X X Fronts — to talk about our deterministic measurement capabilities for Branded Entertainment. As the only measurement company presenting at #OOTX, we're proud to bring analytics to the stage.
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Is your manual #measurement causing unwanted overhead and bloat? Check out the latest from @advertisingweek to learn what forward looking efficiencies #advertisers and #publishers need to be implementing to remain lean. advertisingweek.com/innovati…
Investing in sponsorship and wondering the impact of that spend? We're excited to share the news that Upwave and @kinetiq_tv have launched a partnership to help marketers deterministically measure the full scope of sponsorship investment effectiveness. martechseries.com/analytics/…
Upwave retweeted
23 May 2022
Our CMO, Lynn Girotto chats with @upwave Founder & CEO, Chris Kelly about how 𝗹𝗲𝗮𝗻𝗶𝗻𝗴 𝗶𝗻𝘁𝗼 𝗰𝗵𝗮𝗻𝗴𝗲 𝗮𝗻𝗱 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝗮𝘀 𝗺𝘂𝗰𝗵 𝗱𝗮𝘁𝗮 𝗮𝘀 𝘆𝗼𝘂 can has helped her create an impactful marketing career!
Listen 👇:
anchor.fm/upwave/episodes/Le…
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Pleasure to have you @alexisohanian! Thank you to all who tuned into today's webinar "Will Web3 Disrupt Marketing?" - and for those who missed it, stay tuned for a recording!
19 May 2022
Thank you @chriskelly @upwave for having me at your webinar ""Will Web3 Disrupt Marketing?" <-- Yes! Follow the builders. The tools for understanding and reaching your communities will keep improving from here on out.
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Only a few more hours until we go live with Alexis Ohanian! This is your last chance to register for our FREE webinar with the Founder of Seven Seven Six & Co-Founder and Former Executive Chairman of Reddit–to discuss all things Web3. upwave.com/speaker-series-al…