7 Things to Know About Lidl US (from CEO Joel Rampoldt’s
@PLMA_USA's Annual Private Label Trade Show keynote):
1️⃣ ~200 stores on the East Coast
9 states (VA, NC, SC, MD, PA, GA, NJ, DE, NY) DC • 5,000 employees • Entered US in 2017.
2️⃣ Part of Schwarz Group
World’s 4th-largest retailer: 12,500 stores, 31 countries.
“We are an entrée into a massive retail company.”
3️⃣ Operating mantra: Simple → Fast → Low Cost
Minimal staffing, tight ops, replicable stores = lower prices.
4️⃣ Curated assortment
~3,300 core items • 80% private label • 85% sourced in North America.
5️⃣ Shelf-ready packaging matters
“Why stack 1 can when you can place 12 at once?”
SRP = less labor, better execution, more velocity.
6️⃣ Fresh builds loyalty
“If the first basket includes produce or bakery, the chance of a return visit is much higher.”
7️⃣ Actively seeking long-term supplier partners
“We want continuity. We want to reward performance. We want long-term partnerships.”
Full PLMA Show recap for
@FoodInstitute ➡️
foodinstitute.com/focus/3-ke…
#PLMA #PLMA2025 #PrivateLabel #RetailTrends #Lidl