We have moved to @warceditors. Follow us there for the latest from WARC Data and more.
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We have officially moved to @WARCEditors! Please continue to follow us there for the latest data, charts, and benchmarks to help you plan your advertising and media investment.
Happy New Year! We hope everyone's 2019 is off to a great start. As a reminder, please follow us at @WARCEditors for the latest data, charts, and benchmarks to help you plan your advertising and media investment. . We will discontinue all use from this handle after this week.
WARC's 2019 Marketer's Toolkit includes data from a survey of 800 senior marketers on the priorities they'll be spending their time and budget on next year. Follow @WARCEditors for a sample report and more updates.
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WARC's Marketer's Toolkit 2019 is here! Head over to @WARCEditors to see the priorities, and challenges, facing brands in the year ahead.
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New year, new WARC! Well, sort of. In 2019 we will start tweeting solely from @WARCeditors. Follow us there for the latest evidence, expertise, and guidance on how to make your marketing more effective.
#Facebook, #Amazon, #Apple, #Netflix and #Google spent $1.5 billion on US TV #advertising last year
That's nearly triple the level seen in 2011
Read more here: bit.ly/2rkhr2u
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- @risj_oxford study @WARCData - More than one-quarter of adults in Europe have listened to a podcast in the last month warc.com/content/paywall/art…
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WARC Data retweeted
Canadian search to reach one-quarter of total ad spend according to @WARCData ow.ly/ofqA30mRslT
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If #Netflix introduced #ads, one-quarter of American subscribers might leave
But this number falls if #subscription fees are reduced
Read more here: bit.ly/2PiZzPb
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WARC Data retweeted
3 Dec 2018
The December edition of #Admap is here. Lena Roland, Managing Editor of WARC Knowledge introduces this month's theme: #driversofchange in 2019, which examines 5 #consumertrends that will affect marketing this upcoming year - bit.ly/2DWG8tf
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Digital is expected to account for the entirety of OOH growth in the coming years #DOOH bit.ly/2Sgj10v
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WARC Data retweeted
26 Nov 2018
[NEW] Key stats on digital out-of-home advertising (DOOH), in WARC's November Global Ad Trends report: bit.ly/2ztlm1e #advertising #marketing #DOOH
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It's #BlackFriday today, but #PrimeDay was more valuable for #Amazon by 8.7%
Read more here: bit.ly/2zttLRA
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Amazon opens consumer data to UK publishers warc.com/newsandopinion/news… via @WARCEditors
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#GDPR meant there were 3.4% less trackers per page
News sites were hit the most, losing 7.5% of trackers
Read more here: bit.ly/2ThwE0N
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WARC Data retweeted
14 Nov 2018
WARC’s second #MENAstrategy report takes a deeper look at the MENA region’s best #campaigns and 4 #trends that show #strategy is changing in #MENA - bit.ly/2zR7opp
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#Brand knowledge and cost efficiencies are the most widely reported benefits of in-house #marketing agencies
Read more here: bit.ly/2FnISlD
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WARC Data retweeted
9 Nov 2018
Strong growth figures in latest UK AA/WARC Expenditure Report - a real testament to the world class creative talent in our industry. Next 12 months a vital time as we continue to build trust, digitise & evolve #adspendQ218
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