"For Life..."
In a fact often lost to the history books, WCW immediately fared well in the Monday Night Wars, besting the WWF in 15 out of the first 29 contests in a head-to-head environment. Memorably, the early offerings of Nitro were typified by a fast-paced, upbeat, and vibrant presentation – a package befitting the program’s original one-hour format. By the time 1996 began, the company was already in the midst of a serious momentum build, as evidenced by the red-hot feud involving Randy Savage and Ric Flair (that which sparked house show business to reach record levels), in addition to the novel incorporation of exciting young talents from all over the world. With that in mind, however, WCW left its competition in the dust only after the surprise introduction of ‘The Outsiders’ – Scott Hall and Kevin Nash. To that end, it is certainly no coincidence that WCW’s vaunted 83-week winning streak – representing the record for Nitro in direct opposition to Raw – started on June 17, 1996, or less than a month after the seeds of the storyline were planted.
To David Penzer, the long-time ring announcer for WCW during its Nitro era, the billing of Hall and Nash was rather symbolic. “I remember when the Executive Producer position was advertised,” he says, reflecting on a period when Turner corporate, looking to create a more up-to-date product in 1993, created the position for its wrestling division. “I remember all the different people jostling for the job. Nobody expected Eric [Bischoff] to get it, so I always thought it was interesting…he was sort of the original outsider, if you think about it.”
Initially, the raison d’être for the nWo was simple, as articulated in Scott Hall’s seminal promo on May 27, 1996:
You people know who I am…but you don’t know why I’m here.
…You wanna go to war?
You want a war?
You’re gonna get one.
But as the weeks, months, and indeed years progressed, what started as a faux-interpromotional angle grew to envelop the entire creative direction of WCW – and practically all of its programming. In that sense, it could be argued that the nWo – in an ironic case, perhaps, of life imitating art – grew to overwhelm its host as a conquering organization. After all, more than 60 members would eventually join the group – or one of its many spin-off WCW factions – with only a few notable holdouts. In the process, the nWo went from existing as a limited (and thus prestigious) collective to more representing a ‘fast-track’ method of getting someone over.
At its zenith, however, the nWo was the rare storytelling device which attracted untold numbers of new fans to the genre. It played a pivotal role in establishing – and then cementing – wrestling’s status as cool in the ‘90s. In a manner often imitated – but never, as they say, successfully duplicated – the nWo established a transcendent appeal that still resonates to this day. Simply put, it became an unexpected phenomenon – and eventually, everybody wanted a cut.
Due to the fact that the nWo became so intertwined with WCW’s programming (case in point: the eventual ‘WCW/nWo’ designation for its pay-per-views and titles), it became ever more jarring when in 1999, the faction suddenly disappeared. At that point, it had already become clear – in a paradoxical revelation of sorts – that the nWo was WCW to much of its newer audience. While the diehards could still recall the days of Arachnaman, Death Row and Cheatum – the dastardly, one-eyed evil midget, of course – a sizable contingent of WCW’s audience, established after the groundbreaking events of 1996, lacked any similar reference point. As such, when the nWo left the scene, so did many of those same fans.
It is complexities such as these which make the nWo, quite frankly, a fascinating case study. To some, the storyline represents a benchmark – relative to its cutting-edge content and theatrical flair – which may never be approached again in wrestling. Others view its incorporation into WCW programming as a cautionary tale, relative to how a monumental storyline can submerge everything that precedes, follows or even runs next to it. In that sense, it is an intriguing proposition to consider that ultimately, perhaps the nWo couldn’t be topped. Perhaps from a narrative point of view, the established dynamic had been so colossal that a suitable nexus for story progression – an opportunity to pivot as it were – simply couldn’t materialize. Alternatively, perhaps there were, in fact, many such openings; to progress, to move forward, to advance beyond a reliance on one idea – however revolutionary – that had since become stale.
What could have happened, of course, is a matter of conjecture.
What did happen, on the other hand, is a cause for celebration.
The above is an excerpt from Beyond Nitro: Untold Stories from the WCW era by
@GuyEvansBooks, available on Amazon, Audible and Apple Books.