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WSJ CFO Journal @WSJCFO

News, analysis & commentary on corporate finance. Newsletter sign-up: on.wsj.com/2bgCT18

Joined April 2011
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Accounting firm Crowe agreed to sell a majority stake to KKR and co-investors in a nearly $3 billion deal wsj.com/cfo-journal/accounti… via @WSJ @markgmaurer

Exclusive | Accounting Firm Crowe to Sell Stake to KKR in Nearly $3 Billion Deal

The private-equity giant and co-investors would take a majority interest in a firm long resistant to outside ownership.

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The Metric CFOs Struggle to Track: AI Usage wsj.com/cfo-journal/the-metr… via @WSJ @kcbroughton @markgmaurer @JenKayW

The Metric CFOs Struggle to Track: AI Usage

Finance chiefs are trying to get a better read on how much AI their companies are using to avoid a sticker shock moment as vendors begin charging for the technology by tokens.

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America’s apparel companies are fighting increasing returns. The problem is the soaring use of weight-loss drugs. wsj.com/business/retail/amer… via @WSJ @JenKayW

Americans on GLP-1s Are Overwhelming Retailers With Their Nonstop Returns

Retailers are struggling with a jump in returns, especially in larger sizes, as shoppers on GLP-1s shed pounds.

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Former auditing regulator Christina Ho joined a new accounting firm that aims to be 80% automated in the next four years wsj.com/cfo-journal/former-a… via @WSJ @markgmaurer

Exclusive | Former Audit Regulator Helps Set Up Accounting Firm Targeting 80% Automation

Christina Ho, a dissenting voice on the PCAOB in recent years, serves as Oath’s chief assurance officer.

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Ethan Allen is cutting physical space and head count as it invests in technology wsj.com/cfo-journal/where-di… via @WSJ @JenKayW

Exclusive | Where Did the Rows of Couches Go? Ethan Allen Tests the Limits of Showroom Downsizing.

The furniture maker cuts physical space and head count as it invests in technology.

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Intuit plans to lay off 17% of its workforce and invest the savings in “big bets” as it makes artificial intelligence a centerpiece of its business @JDeanSeal @kcbroughton wsj.com/business/earnings/in… via @WSJ

Intuit to Cut 17% of Staff, Invest in ‘Big Bets’

The maker of TurboTax and QuickBooks will lay off nearly a fifth of its workforce as it makes artificial intelligence a centerpiece of its business.

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The Big Four accounting firm has been grappling with slower demand for certain advisory services and lower voluntary attrition wsj.com/cfo-journal/kpmg-to-… via @WSJ @markgmaurer

KPMG to Lay Off 4% of U.S. Advisory Workforce

The Big Four accounting firm has been grappling with slower demand for certain advisory services and lower voluntary attrition.

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Shoppers are increasingly buying goods on TikTok Shop. Retailers want in and are setting up their own virtual storefronts. wsj.com/business/retail/reta… via @WSJ @JenKayW

Retailers Flock to TikTok Shop to Find New Shoppers, Sales Growth

Ralph Lauren, Olaplex and Ulta Beauty recently launched storefronts on the platform.

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Exclusive: Forvis Mazars Lays Off U.S. Workers in Restructuring wsj.com/cfo-journal/forvis-m… via @WSJ @markgmaurer

Exclusive | Forvis Mazars Lays Off U.S. Workers in Restructuring

The accounting firm cut about 3% of its U.S. workforce across audit, tax and consulting, people familiar with the matter said.

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KPMG is cutting roughly 10% of its U.S. audit partners, people familiar with the matter said, following a yearslong effort to push more of them to voluntarily retire early wsj.com/cfo-journal/kpmg-cut… via @WSJ @markgmaurer

KPMG Cutting 10% of U.S. Audit Partners After Voluntary-Retirement Push Falls Short

Roughly 100 partners are exiting the Big Four accounting firm, some of whom volunteered to retire early, people familiar said.

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As M&A deals bulk up, so have the fees banks rake in advising targets. Last year, six acquisitions generated sell-side fees of at least $100 million, with the top fee at $130 million. wsj.com/cfo-journal/more-ban… via @WSJ @kcbroughton

More Banks Are Earning $100 Million Fees for Advising Big M&A Targets

Investment banks are bagging lush payments as mergers and acquisitions boom.

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Private jet company Wheels Up wants its private jets to be more accessible to certain high-end commercial travelers. wsj.com/business/airlines/wh… via @WSJ @JenKayW

Wheels Up Wants High-End Travelers to See Flying Private as ‘Not So Far Out of Reach’

The private jet company aims to make the ultimate splurge more accessible, with help from its Delta connection.

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FASB plan for stablecoin accounting rules moves forward. wsj.com/cfo-journal/companie… via @WSJ @markgmaurer

Companies Would Need to Disclose Stablecoin Holdings Under FASB Proposal

Accounting standard-setter will propose that significant dollar amounts of stablecoins and other specific cash equivalents be disclosed.

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Auditing firms are eagerly putting AI agents to work on the most rote part of audits—with human supervision. But some firms harbor bigger plans for their bots. wsj.com/cfo-journal/in-this-… via @WSJ @markgmaurer

In This Critical Part of Audits, the Accountant’s Role Is Shrinking Fast

KPMG has piloted the removal of humans from routine testing of things like payroll and expenses, with greater reliance on AI agents.

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Technology can do a lot for accountants. But it still can’t save them from the field trips that make them rethink all of their life choices. wsj.com/lifestyle/careers/ac… via @WSJ @markgmaurer

The Dirty Job That Accountants Desperately Wish AI Would Take Over

Auditors are still sent on messy, freezing trips to count inventory that makes them rethink all of their life choices.

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Oracle Names Hilary Maxson Chief Financial Officer wsj.com/cfo-journal/oracle-n… via @WSJ

Oracle Names Hilary Maxson Chief Financial Officer

Oracle hired Hilary Maxson as the software giant’s new chief financial officer, effective immediately.

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Revolve has long made returns free and easy for its customers, pushing its return rate well above its peers. The company’s executives have no plans to change the policy. wsj.com/cfo-journal/the-reta… via @WSJ @JenKayW

The Retailer That Welcomes Returns

While other retailers cut back, Revolve is doubling down on fast, free shipping and easy returns.

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Seun Sodipo, who took over as CFO last fall, says Plaid turned a full-year adjusted profit in 2025 wsj.com/cfo-journal/plaid-cf… via @WSJ @kcbroughton

Exclusive | Plaid CFO Says Fintech Company Has Earned the Right to ‘Pick Our Time’ for IPO

Stock-market volatility has largely upended what was supposed to be a blockbuster year for IPOs, but Seun Sodipo says her company can afford to wait for the right moment to go public.

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‘Honestly, it feels like a funeral in the office.’ How work life got so terrible. wsj.com/business/how-working… via @WSJ @markgmaurer @ChipCutter

How Working in America Became So Joyless

The loss of small perks and rise of AI have conspired to strip work of all joy, making the office ‘feel like a funeral.’

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Big Returns From AI Investments Are Here, CFOs Say wsj.com/cfo-journal/big-retu… via @WSJ @kcbroughton @JenKayW

Big Returns From AI Investments Are Here, CFOs Say

Executives at WSJ’s CFO Council Summit say they are seeing efficiency and productivity gains.

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