Reframing AI transformation: from what’s next to what now 💡Get Anna Hickey’s six ways to upskill your organisation for AI enablement and her full article in WARC here 👇 warc.com/newsandopinion/opin…
Are you wondering why your brand isn't clicking with Gen Alpha/Z? It's time to rethink your strategy 🎮 ⚡
We're excited to be joining our partner Anzu onstage at IAB UK's Gaming Upfronts to discuss how to win Gen Z and Gen Alpha affinity by harnessing the power of gaming!
Our Head of Gaming Innovation & Delivery, Jessica Whatson, will join industry experts Nerissa MacDonald (@Anzu_io ), Charles Crotty (@Digitas_UK) and Bukky Moemeke (@WavemakerGlobal) to explore:
📊 Gaming’s cultural relevance and how it boosts brand affinity
🔥 Strategies for integrating gaming into campaigns to maximize brand recall
🎮 Practical tips for crafting resonant, youth-centric creatives and messaging
Sign up now to guarantee your spot 🎟️ 👇
iabuk.com/events-training/ga…#IABUK#GamingUpfronts#GamingAdvertising#GenZ#GenA#DigitalMarketing#Anzu#SuperAwesome
Positive Provocation is more than just an attitude – it's the driving force behind the Wavemaker spirit 👊
Let's dive deeper and hear directly from our emerging generation of Wavemakers 🧡 #WavemakerIndia#Culture#LifeatWavemaker@WavemakerGlobal
We’re excited to unveil the world's largest global AR campaign with @audible_com !
In collaboration with @GroupMWorldwide, @WavemakerGlobal and @Fold7, we've designed this campaign to reflect the Audible experience through fantastical worlds, brought to life by WinDOOH 🌍✨
Let's go! 🍄 It's time to hit turbo on business growth 🎮 Nintendo appoints Wavemaker Italy to manage and coordinate its media activities in the region 🇮🇹 brand-news.it/brand/tempo-li…
Our next incredible iLister is @WavemakerGlobal's Obinna Iwuji.
After hearing the struggles of the community in taking the next career steps, Obinna introduced initiatives including mentorship schemes, public speaking workshops and panel discussions to combat those struggles.