Dear artists,
Curators and collectors are trying to find your work, so PLEASE do yourself a favor and do the following:
1. Have a link in your bio to your available work! No one wants to have to look for hours through your feed to see if they can find a link to a piece or go through every platform searching for you.
2. If you have a Linktree: great — but please update it. Again, having tons of expired or broken links is very confusing and frustrating. Update it and keep it current.
3. Have a webpage. You can do something very simple with AI or with any web-building tool. Something that says who you are, what your practice is like, shares your overall work, and shows your available work. Again, make it easy for a collector to fall in love with you.
4. In your X bio, have something that makes sense (or points to something that makes sense, like a website). If they’re looking at your X profile, chances are something caught their attention or someone recommended you. Let them know who you are as an artist.
5. Please put prices on your pieces! It is very hard for a collector to offer to buy without knowing your price point. They don’t want to go too high, but they definitely don’t want to go too low and offend you. Take the guessing out of it. State your price (and adjust accordingly). If you don’t want to do this on a platform, at least do it on your webpage so collectors can understand your general price range.
6. Have some sort of pricing strategy that you can stand behind. Don’t make it seem like you have completely different pricing depending on which platform the collector finds you on. Do all your pieces have to have the same price? Absolutely not. Is it based on how much time you put into the piece? No. It is based on what you believe the piece is worth. Make it make sense to you, and it will make sense to a collector — but be consistent.
7. And lastly, be active. I don’t mean you have to post 10 times a day or that you even have to have new work. But if a collector sees that you’ve had no activity for over six months, they might assume things have changed and you’re no longer interested in selling. Most collectors want to buy beautiful work, but they also want to support an artist’s journey. If you’re no longer interested in the journey, they might not be either.
Rooting for all of you artists out there! The bear market is tough but there are many people looking for your work! 🫂❤️