What we're reading: How WhereByUs scaled its local newsletters to multiple cities simonowens.substack.com/p/ho… Christopher Sopher explains how his team developed a set of publishing tools and processes that can be launched in any city. @simonowens@WhereByUs
As newsletter advertising matures, advertisers are increasingly comfortable with spending to reach smaller, high-quality audiences.
The looming disappearance of cookies and the ubiquity of email have made listserve size less of a consideration than ever.
adweek.com/media/as-the-news…
Give your readers and businesses in your sector the ability to support your work and get their message out with an easy, powerful advertising experience.
Letterhead works with your existing email tools; no switching or setup costs.
tryletterhead.com/starter
🚀 Great time to announce our free Starter plan!
"Newsletters saw a 5-34% increase in engagement in 2020, according to a report from Tidings. Transparency Market Research predicts that email marketing will be a $22.16 billion global industry by 2025."
adweek.com/media/as-the-news…
@cksopher, CEO and Founder of @WhereByUs and @tryletterhead, brings up the importance of building a community around your vision. Businesses and nonprofits can all benefit from having a community behind them, a loyal, engaged group who’s got their back. Learn more on the podcast.
@cksopher, CEO and Founder of @WhereByUs and @tryletterhead, explains that email is now a mainstream form of media, like TV or radio. He believes email marketing should be more personal and offer value to passionate receivers. Learn more in today’s podcast.
@cksopher, CEO and Founder of @WhereByUs and @tryletterhead, goes retro to go forward. Providing valuable content in email newsletters is his key to better engagement from potential and current customers; builds community too! Learn more about this in today’s podcast.
It's because you created a whole army of user research and product evangelists at @WhereByUs, then unleashed us 😂 (cc @AlexandraLeighS@anikaanand00 and @sarahmhernandez, who works at the company that publishes my fave UX blog!)
I love local newsletters like this!
They're fun and useful. Quirky and unique.
But they're also *really* hard to grow.
If I had to grow a local newsletter like Boise Dispatch, here's what I'd try...
Boise friends: I love this city & want to spend more time focused locally.
So I'm starting a new business. It's called Boise Dispatch and is a 2x week newsletter about news, history, events, and profiles of Boise business and people.
boisedispatch.com/
“Miami is a place where everyone can build...this city is ready for you”
Great having Miami transplant @rsm@cksopher join us for a #CafecitoTalk to tell us why Miami is the place to be in today’s evolving entrepreneurial landscape.
@newtropicmiami@tryletterhead
Attracting advertisers for your #newsletter used to take up valuable time, money, and energy – but not with self-service advertising! 🚀
blog.tryletterhead.com/blog/…