What successful X accounts in 2022 look like:
• Giving endless growth advice
• Chatgpt motivational tips
• Personal brand is built around personal branding
• Selling product every other post
What successful X accounts in 2023 look like:
• Being not f**king boring
• Talking about your failures
• Talking about your successes
• Exclusively giving value
• Replying way more than you post
People are tired of the bots with corporate headshot profile pictures
If you can’t open up and get vulnerable, you’re going to disappear
You need to have a personality
You need to be funny
You need to be polarizing
We want human beings, not endless personal branding accounts
Adapt or die