The next two evenings ✨ at Wix are all about one thing: what happens when AI stops being just a tool. 🗓️ Today: the first official @OpenAI Codex Community Meetup in Israel - from @Wix Headless and Codex-powered game development to multi-agent orchestration and software that can build and extend itself. luma.com/ozymkgfp 🗓️ Tomorrow: From Tools to Teammates - a deep dive into autonomous AI agents, covering multi-agent systems, agent evaluation, and the new engineering challenges of building AI teammates at scale. wix.engineering/ai-agents-fr…

Next week (June 14), @Wix will host the first official @OpenAI Codex Community Meetup in Israel. We’dve got a great lineup: from a behind-the-scenes look at Wix Headless, to creative uses of Codex Pets in game development, multi-agent orchestration, and software that can build and extend itself. If you're interested in AI agents, developer tools, and the future of software development, this event is for you! luma.com/ozymkgfp

[🚩Next week] Dror Arazi gave his AI agents a mission: reach 🚀 Jupiter. It was supposed to fail - the rocket didn't have enough fuel. But instead of failing, the AI agents negotiated, challenged the plan, and reinvented the mission together. That's where AI is heading: not just executing instructions, but reasoning, collaborating, and making decisions! Join our next @Wix Engineering 👋 Meetup (June 15) to learn how to build, orchestrate, and evaluate autonomous AI systems: wix.engineering/ai-agents-fr…

It’s wild to think how much our role as software engineers is changing, and how that shift makes the core skills that always mattered even more important. Highly recommend watching this talk by @tom_enden.

Great talk. Short and sweet. Dead on.

I’m so glad you watched and enjoyed it @unclebobmartin ! Your work has had a big impact on how I think about software engineering throughout my career, and it was a major inspiration for this talk. This feedback really made my day :)

We partnered with @stripe to bring @Wix Headless to Stripe Projects. Developers and AI agents can now provision Wix’s full business backend directly from the Stripe Projects CLI. Commerce, CMS, bookings, CRM, payments, inventory and more, all connected in one place and ready from the first command. A very practical workflow for developers.

If AI can write the code, where do engineers create ✨ value? That's the question @tom_enden tackles in this thought-provoking talk. He explores how the role is evolving, which skills are becoming more important, and what may separate the engineers who thrive in the AI era from those who struggle to adapt. Along the way, Tom connects ideas from influential voices such as @unclebobmartin, @karpathy, @paulg, @abeanstalker, and others to explore what engineering may look like in a world where AI writes the code. If you're trying to understand where software engineering is headed - this talk is worth watching:

Very cool to see @schuftan's new article "My Plan Is the Source of Truth. The Board Is Just There to Make You Comfortable", featured ⭐️ in the Level Up newsletter by @patkua! 👉 medium.com/wix-engineering/m… 👉 sh1.sendinblue.com/3glw9h9z5…

AI agents don't follow fixed paths - which makes evaluating 📐 them fundamentally different from traditional software. In our meetup next week (June 15), Or Goldreich will explore why traditional testing breaks down with AI agents, how to measure their performance in real-world scenarios, and how to move from wondering whether an agent works - to actually proving it. You'll also hear from Dror Arazi on the next evolution of software development: multi-agent systems where AI agents collaborate, negotiate, and solve problems together. (In space! 🚀) Details & RSVP: wix.engineering/ai-agents-fr…

I shared my thoughts with @Hosting_Advice on why hosting and website builders are converging into the same business. The "integration tax" of fragmented tools is real hidden costs in data silos, broken workflows, and maintenance that all-in-one platforms are designed to eliminate. Small business owners shouldn't need a dev team to get enterprise-grade automation. The future is simpler, more intelligent stacks. Full piece context: hostingadvice.com/blog/heres… What would be the trade-off you choose? Best of breed with integration tax and data fragmentation or an all-in-one solution line Wix where everything is works seamlessly together? #WebDev #PlatformEngineering #AI #WebHosting

Honestly thrilled to see my talk cross 1,200 views in less than 4 days! I cared a lot about making this one — it's about AI, software engineering, philosophy, and what still matters when the craft changes. If you haven’t watched it yet, I’d love for you to check it out 👇

Nothing destroys confidence faster than realizing your experiment results might be ❌ wrong... In this great session, Arik Sasson share how he rebuilt a fragile monolithic A/B testing platform into a resilient, experiment-centric architecture powered by Airflow and Spark. You'll learn: ✅ How to break apart a monolithic data pipeline without disrupting the business ✅ How to eliminate cascading failures that impact hundreds of experiments ✅ How to design reliable experimentation infrastructure at scale ✅ How to create evaluation frameworks for modern AI products and which architectural decisions had the biggest impact on reliability, velocity, and developer productivity. The talk combines real-world failures, architectural tradeoffs, and practical lessons from one of @Wix's largest data platform transformations. Watch:

How do you know your AI agent is actually working 🤔 as it should? AI agents don't fail like traditional software - so they can't be tested like traditional software. In our upcoming meetup (June 15), Or Goldreich will present EvalForge, a platform for measuring agent reliability, decision-making, tool usage, and failure patterns at scale. If you're building AI-powered products, this talk will show you how leading teams evaluate agents in production - and how to move from guessing to knowing. RSVP here: wix.engineering/ai-agents-fr…

Wix eCommerce is one of the world’s leading platforms. • Hundreds of thousands of active online stores • 8% market share Part of a global ecosystem powering hundreds of millions of users and businesses. Now with #WixHeadless you can manage your own online store even without a Wix website. Just plugin into Wix's API and get a full business solution package you need for your business #Wix #eCommerce #WixBusinessSolutions

1/ I’m a software engineer at Wix. I’ve been writing code for 20 years. In 2018, I gave a talk about software engineering as a philosophical activity. At @WixEng, I presented the sequel: AI changed the craft. So what still matters? Dialogue. Ownership. Judgment.

OpenAI Codex just got plugins. Wix Headless is one of them. I connected it and built a motorcycle shop 🏍️ 20 products in Wix Stores 35 AI-generated product photos Blog with rich content from Wix Blog API Cart Wix checkout CRM for commission enquiries Google PageSpeed: ✔️96 performance ✔️100 accessibility ✔️100 best practices ✔️100 SEO Tuesday morning the shop manager opens the Wix Dashboard and manages everything herself. No terminal needed. Third time doing this on Wix Headless 👇 Claude → 3 businesses Google → photography store Codex → motorcycle shop #Wix #WixHeadless #OpenAI #Codex #MCP #HeadlessCommerce link in the first comment 🔗

There's something special ✨ about first community events. This June, @Wix will host the very first official @OpenAI Codex Community Meetup in Israel, bringing together builders and developers from across the local tech ecosystem. We’ve got a great lineup: from a behind-the-scenes look at Wix Headless, through creative uses of Codex Pets in game development, to multi-agent orchestration and software that can build and extend itself. If you're interested in agents, developer tools, and the future of software development, this event is for you. And kudos to @vltansky for leading this initiative! luma.com/ozymkgfp

For a serious application you need an enterprise grade backend. Wix have partnered with OpenAI's Codex to develop your app and use @Wix plugin to connect to Wix Headless and business solutions APIs like payments, booking, eCommerce and many more...