Joined May 2011
45 Photos and videos
8 Mar 2023
Rocking my full carpet look today
Gaming continues to be the on-ramp to the Metaverse. @iab Zoe Soon kicks us off larger than life at IAB PlayFronts. #iabplayfronts
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Zoe Soon retweeted
The layoff email from Twitter is the first email in history that should have been a meeting.
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Zoe Soon retweeted
Replying to @elonmusk
That’s why it’s so sad watching you play with it like it’s a toy and you’re a child.
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Zoe Soon retweeted
We need your vote for @sxsw #PanelPicker! @ZoeSoon @String_a_ling @MishCastillo & ​​Jonathon Troughton will discuss how to make video game ads not suck: ow.ly/8Iaw50KiaaC #SXSW #AdTech
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18 Aug 2022
ow.ly/nFHV50KiaH9 SXSW panel voting open til Aug 21st! youtu.be/r8OOQameW3o

12 Aug 2022
Tune in today at 2.30pm ET today as I chat with Clayton McLaughlin, Managing Director at @nxtlvl about the now opportunity for brands in gaming and what the future holds for this mass media channel. Streaming live on Twitch twitch.tv/labnxtlvl @iab
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8 Aug 2022
Same buddy. Same
7 Aug 2022
Saw this and can’t stop thinking about how much better I am at making plans than God
5 Aug 2022
Such essential reading that I bought a 2nd copy for the office! If you’re looking to understand gaming & the opportunity it presents for brands, check out @JDStringfield’s new book ‘Get in the Game’. amazon.com/Get-Game-Business…
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21 Jul 2022
Yass!! My pre-ordered copy finally arrived 🙌🏼 Can’t wait to get stuck in @ballmatthew
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27 Jun 2022
Ditto @CarrylPierre. In the absence of leadership at the national level I’m so glad to see company leadership stepping up to lead. Even more pleased to work at one of those companies @mrdcohen @iab
Proud to work at IAB.
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Zoe Soon retweeted
Check out how @iab gathered the industry at PlayFronts to reach consumers & hear from @ZoeSoon, VP of @iab’s Experience Center, on plans to update its measurement guidelines due to outdated definitions of impressions of ads inside video games via @WSJ: on.wsj.com/3Li5Zvt
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22 Apr 2022
Gaming is the bridge to Web 3.0 & the best way to reach Gen Z. It’s important that brands experiment now or their ability to reach consumers in an authentic way will be seriously & permanently eroded ⁦⁦@DollyDeighton⁩ ⁦@WSJ⁩ ⁦@iabwsj.com/articles/companies-t…
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20 Apr 2022
🤣 Pretty much!
20 Apr 2022
“Who do we know at Netflix?” - Every Adtech executive today.
19 Apr 2022
9yrs here & I still love subway performers. Guess that means I’m still not a New Yorker bc ppl here love to complain abt them 🤣😎
Zoe Soon retweeted
8 Apr 2022
“We’re seeing changes in consumer habits — so declining linear #TV viewership — and #CTV is getting oversaturated, and video games is another form of video, and it has such a great young audience.”- @ZoeSoon, VP of @IAB’s Experience Center. Learn More: digiday.com/marketing/iab-pl…
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