It all started with a tabloid leak. A Daily Mail article dropped a scoop from No Time to Die: James Bond is retired in Jamaica, so MI6 assigns the vacant 007 number to a new agent, played by Lynch.
The leak was actually 100% accurate to the plot. But accuracy doesn't buy a third vacation home for clickbait grifters.
Naturally, engagement-starved blogs and culture-war YouTube channels intentionally stripped away all context. "Lashana Lynch is the new 007" instantly mutated into "They are replacing James Bond with a Black woman!"
It became one of the earliest, most toxic templates for the modern "anti-woke" entertainment grift. Media literacy dropped to zero as people completely ignored the glaringly obvious distinction between a character's actual name (James Bond) and a corporate employee ID number (007).
To make matters worse, the pandemic hit right after, delaying the movie for a year and a half. That created a massive content vacuum. With no movie in theaters to prove them wrong, the rage-bait ecosystem spent nearly two years feeding people pure fiction just to farm views and manufacture outrage.
Then the movie finally came out in 2021, and the entire narrative evaporated in five minutes.
Daniel Craig was still very much the star, Lynch’s character Nomi was a great foil who earned her spot, and she literally asks M to give the 007 number back to Bond for the finale. The actual film completely contradicted the doom-and-gloom slop people had been fed for 24 months.
It’s a textbook reminder of how the outrage machine functions: invent a fake scenario, milk it for millions of views, and then quietly move on to the next target when reality catches up.
Every time I watch this scene I get more convinced that influencers online are so film illiterate. Everything concerning Nomi turned out to be the entire opposite. I'd actually argue she comes across as deliberately unlikeable? Like rightfully Bond is such a dick to her here? 😆